Manage & sell advertising space professionally
Retail media is on the rise – but there is often a lack of internal structure to market advertising space efficiently. Advertising space is managed in Excel, availability is coordinated by email, offers are created manually. What works at first glance reaches its limits when it comes to scaling, transparency or speed.
If you want to market retail media professionally, you need clear processes and a centralised system. Without structure, queries, additional work and errors occur – in planning, sales and evaluation.
Our Campaign Management Platform bundles all steps in one system. Inventories are centralised and structured and availabilities are maintained live. Bookings, transfers to CRM systems and the evaluation of revenue and capacity utilisation are fully integrated – for seamless, transparent and digital marketing.
All steps in one system. From planning to reporting.
Full transparency: inventory, prices, bookings
Every space, every slot, every price – centralised in one place: Media Desk displays your inventories in a structured way, shows live availability and documents all bookings seamlessly. This allows you to keep track of booked, reserved and free advertising space at all times – without Excel, without queries.
All teams, agencies & external parties on one platform
Whether internal marketing team or external partners: everyone involved works in one system – with clear roles, harmonised approvals and traceable processes. Offers, bookings and agreements are documented in a structured manner – transparent and binding for everyone.
Live analyses by area, partner & time period
Media Desk delivers reports on capacity utilisation, revenue and space performance with one touch of a button. Whether as a spreadsheet, CRM transfer or feed for your BI system – all data is standardised and can be called up at any time.
More overview. Less coordination. Clear processes.
The basis for scalable marketing
Retail media needs structure – Media Desk offers it: campaigns, inventories and offers can be managed centrally and scaled transparently. This creates a professional workflow for marketing your space – regardless of channels or formats.
Digital offer & booking logic
Provides areas, slots and prices directly in Media Desk – for internal sales or external partners. Offers are generated automatically, bookings are documented live and CRM systems can be connected on request. This turns every space enquiry into a measurable marketing process.
Real-time revenue analysis
Whether utilisation by placement or sales by partner: Media Desk shows at a glance what is selling – and where there is potential. This allows you to make data-based marketing decisions and recognise revenue potential immediately.
Campaign Management Platform
Digital Control’s proprietary Campaign Management Platform breaks down silos at and turns your media plan collection into true end-to-end paid media planning.
Fast roll-out process: up and running in four weeks
The implementation of our products is a simple and well-structured process – even the implementation in complex structures and system landscapes is a familiar routine for our responsible team. In addition to the technical setup, we are your partner for change management support – with training, world-class support and many lessons learnt from successful implementations.
All digital control tools are user-centred and can generally be used immediately without training and with the appropriate specialist knowledge.
ANALYSIS
Requirements analysis
Coordination of roles and tasks
Creation of the use cases
Roadmap planning
SETUP
Technical requirements
Infrastructure Setup
Power user training
Testing & Going Live
ROLLOUT
Requirements management
Ongoing Support
Feature expansion
Customizing on the fly
Overview of benefits
- Structured marketing of advertising space – digital, traceable and scalable
- Centralised management of all inventories, prices, bookings and revenues
- Quotation and booking processes directly in the system – without emails, without Excel
- CRM connection for seamless transfer to sales & customer management
- Live evaluation of capacity utilisation, revenue and slot performance
- One platform for everyone: marketing team, management, partners
- Standardised database instead of isolated solutions and coordination loops
- Expert support for setup, data structure and individual requirements
Get in touch with us!
Are our tools right for you? We would be happy to send you more information, present our solutions and take you on a tour of our product world with a live demo. Get in touch with us.
Address
Digital Control GmbH & Co. KG
Kaistraße 16a
40221 Düsseldorf
