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Digital Control

Your Campaigns at your Fingertips

End-to-End Campaign Management – Integrated into the world’s marketing ecosystem

The Paid Media Ecosystem for Planning, Activation, and Reporting

For Media Planners All campaigns, channels, and clients in one workflow — from briefing and booking to pacing and reporting. No system switching, no parallel tracking.

For Management & C-Level Live KPIs and budget overviews without waiting for agency reports — all spending, all channels, accessible anytime.

For Finance & Controlling Invoice reconciliation based on the media plan, E-Invoicing (ZUGFeRD, XRechnung), and automated ERP transfer — DATEV, SAP, Salesforce.

For Clients & Stakeholders Transparent dashboards and audit-proof documentation of every plan version — available instantly, without manual preparation.

Trust that is measurable — since 2011.

ISO 27001 certified. Over 1,000 active users. Leading solution for Cross-Channel Advertising — confirmed by current OMR Reviews.

15+Years of
Market Presence

1.000+Active
Users

26 %Released
Resources

ISO
27001certified

Awarded on OMR Reviews

Current OMR Reviews confirm: Media Desk is the leading solution for Cross-Channel Advertising — Top Rated and Leader in Q1 and Q2/26.

For Agencies, Advertisers, and In-house Teams

Digital Control adapts to your organization’s structure — whether as a media agency with multiple accounts, an advertiser with its own media budget, or a hybrid in-house model.

Media Agencies

All accounts, all channels — one system

Multi-client platform with a central media database, agency-wide benchmarking, and a seamless workflow from briefing to final reporting.

Solutions for Agencies →

Advertisers

Full transparency over your media spending

View budgets, prices, and performance across agencies — independent of agency reporting. Your data remains permanently in-house.

Solutions for Advertisers →

Media In-Housing

Structured path to your own media team

Gradual takeover of planning and booking — with platform, training, and a clear rollout model. The agency remains a strategic partner.

Discover Media In-Housing →

Retail Media

Manage Retail Media campaigns professionally

Planning, booking, and reporting of Retail Media measures using the same workflows as all other channels — integrated into the media plan.

Discover Retail Media →

Three products, one ecosystem

The Campaign Management Platform from Digital Control consists of three natively connected products — deployable individually or as a fully integrated ecosystem.

Media Desk deckt den gesamten Prozess von Briefing, Planning, Buying und One-Click Ad-Management bis Reporting ab — kanalübergreifend für Digital IO, Programmatic und klassische Medien. Mediaplaner werden durch maschinelles Lernen in der Entscheidungsfindung unterstützt, redundante Tätigkeiten eliminiert.

Mehr Infos

Intelligence Qube ist die zentrale Daten-Aggregations- und BI-Plattform des DC Ecosystems. Er sammelt, aggregiert und normalisiert Daten aller Werbeträger, Marketing- und Tracking-Systeme — als Grundlage für Analyse, Optimierung, Machine Learning und externes BI-Reporting auf Knopfdruck.

Mehr Infos

Finance Desk digitalisiert und automatisiert alle operativen Finanzprozesse: von Jobverwaltung und Rechnungsstellung über OCR-Belegerfassung bis zur E-Rechnung (ZUGFeRD/XRechnung). Nahtlose API-Integration in ERP-Systeme wie SAP oder DATEV — inklusive vollständiger Verbindung mit Media Desk.

Mehr Infos

40 hours per month and employee: How Digital Control transforms resource distribution

Conventional Media Planning

Strategy

15 %

Consulting

27 %

Planning

19 %

Reporting

15 %

With Digital Control

Planning

12 %

Reporting

11 %

▲ Released Resources: 26 %

Current Effort

Saved by Digital Control

No more Excel — as a measurable competitive advantage

Operational tasks that create manual effort or require maintenance-heavy interfaces arise throughout the media planning process chain. Digital Control eliminates these tasks — planners spend more time on strategy and consulting, and less on booking routines and table maintenance. The managed media budget per capita increases significantly: a concrete advantage in your next fee negotiation.

Additional cost savings result from better negotiation results thanks to a complete deal database and significantly reduced error rates in execution. The ISO 27001 certified infrastructure ensures that media plans, buying prices, and client data are processed with the highest security standards.

What makes Digital Control unique

AI-Powered Media Planning

Plan IQ bundles the planning and performance knowledge of your entire campaign history into an AI agent. Smart placements and what-if analyses in minutes. Available Q3 2026.

Actual Performance Analysis

Intelligence Qube connects all data sources and transforms raw data into actual performance analysis: identify efficiency gaps and optimize budgets based on data.

Digital Financial Processes

Finance Desk closes the gap between planning and accounting: E-Invoicing, OCR document capture, and automated reconciliation. DATEV and SAP interfaces included.

What you can do with Digital Control

Cross-Channel PlanningDisplay, Video, Social, Programmatic, TV, Print, and Retail Media in one plan.

Plan with ActualsCTR, CPM, and conversion from past campaigns stay in the system as a planning basis.

Control ApprovalsMulti-level approval workflows and audit-proof versioning of all media plans.

One-Click Ad ManagementAPI push to Adform, Google Ads, Meta, LinkedIn — direct from the system.

Real-time PacingMonitor delivery against the medplan and receive automatic alerts for deviations.

Unified DataGoogle, Meta, Tracking tools — harmonized for Looker Studio or Power BI.

Finance DigitalizationE-Invoicing (ZUGFeRD), OCR capture, and automated account reconciliation.

Invoice ReconciliationAutomatic check of incoming invoices against the plan — instant visibility.

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Conventional Media Planning vs. Digital Control

Criterion	Without Digital Control	With Digital Control
Planning	Excel sheets, manual effort, high error rate	Digital planning with version management and workflows.
Bookings	Email or fax, no automated feedback	One-Click directly from the system with mail logs.
Ad Management	Manual entry into ad servers — time consuming	API push to ad servers and DSPs at the touch of a button.
Budget Overview	Manually merged, often outdated	Live — accessible anytime for all stakeholders.
Reporting	Manually consolidated from tool silos	All data available system-wide — live KPIs anytime.
Data Sovereignty	Data scattered in silos, hard to aggregate	Data Guarantee: All campaign data permanently yours.