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Digital Control

Your Campaigns at your Fingertips

End-to-End Campaign Management – Integrated into the world’s marketing ecosystem

Media Planning, Activation, and Reporting — finally all in one place

Digital Control Paid-Media Ecosystem: Media Desk, Intelligence Qube and Finance Desk as an integrated platform

All campaigns, all channels — one system Briefing, planning, booking, and reporting converged. No more double data entry, no merging from multiple tools.

Automation instead of monkey work Insertion orders, ad management, pacing, and invoice reconciliation run automatically — planners focus on strategy.

Create data once — available everywhere Media planners, management, finance, and clients see the same real-time data — collaborative and audit-proof.

Data Guarantee: Your data remains your data Full data ownership — all campaign data, prices, and analyses belong to you permanently, without exception.

Trust that is measurable — since 2011.

ISO 27001 certified. Over 1,000 active users. Leading solution for cross-channel advertising — confirmed by current OMR Reviews.

15+Years
Market Presence

1,000+Active
Users

26 %Released
Resources

ISO
27001Certified

Awarded on OMR Reviews

Current OMR Reviews confirm: Media Desk is the leading solution for cross-channel advertising — Top Rated and Leader in Q1 and Q2/26, rated by verified users from media agencies and in-house teams.

OMR Reviews — Media Desk Top Rated Q1/26

For Agencies, Advertisers, and In-house Teams

Digital Control adapts to your organization’s structure — whether as a media agency with multiple accounts, an advertiser with its own media budget, or a hybrid in-house model.

Media Agencies

All clients, all channels — one system

Multi-client platform with a central media database, agency-wide benchmarking, and a seamless workflow from briefing to final reporting.

Solutions for Agencies →

Advertisers

Full transparency over your media spending

View budgets, prices, and performance across agencies — independent of agency reporting. Your data stays in-house permanently.

Solutions for Advertisers →

Media Inhousing

A structured path to your own media team

Gradual takeover of planning and booking — with platform support, training, and a clear rollout model. The agency remains a strategic partner.

Discover Inhousing →

Retail Media

Manage retail media campaigns professionally

Planning, booking, and reporting of retail media activities using the same workflows as all other channels — integrated into the media plan.

Discover Retail Media →

Three products, one ecosystem

Digital Control’s Campaign Management Platform consists of three natively connected products — deployable individually or as a fully integrated ecosystem.

Media Desk covers the entire process from briefing, planning, and buying to one-click ad management and reporting — cross-channel for digital IO, programmatic, and traditional media. Machine learning supports media planners in decision-making while eliminating redundant tasks.

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Intelligence Qube is the central data aggregation and BI platform of the DC Ecosystem. It collects, aggregates, and normalizes data from all advertising media, marketing, and tracking systems — providing the foundation for analysis, optimization, machine learning, and external BI reporting at the click of a button.

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Finance Desk digitalizes and automates all operational financial processes: from job management and invoicing to OCR document capture and e-invoicing (ZUGFeRD/XRechnung). Seamless API integration into ERP systems such as SAP or DATEV — including full connectivity with Media Desk.

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40 hours per month and employee: How Digital Control transforms resource distribution

Traditional Media Planning

Strategy

15 %

Consulting

27 %

Act. Briefing

4 %

Planning

19 %

Buying

8 %

Reporting

15 %

Optimisation

12 %

With Digital Control

Strategy

15 %

Consulting

27 %

Act. Briefing

2 %

Planning

12 %

Buying

3 %

Reporting

11 %

Optimisation

4 %

▲ Released Resources: 26 %

Current Effort

Saved by Digital Control

No more Excel — as a measurable competitive advantage

Throughout the media planning process chain, operational tasks arise that generate manual effort or require maintenance-heavy interfaces between individual systems. Digital Control eliminates these tasks — planners spend more time on strategy and client consulting, and less on booking routines and spreadsheet maintenance. The media budget managed per capita increases significantly: a tangible advantage in your next fee negotiation.

Additional cost savings result from better negotiation outcomes thanks to a complete deal database and significantly reduced error rates in operational execution. The ISO 27001 certified infrastructure ensures that media plans, purchase prices, and client data are processed with the highest security standards.

No Bullshit — Promised

No empty promises. Digital Control is used by over 1,000 active users managing nine-figure media budgets daily. Getting things done, without monkey work.

Overview: Potential savings through Digital Control in media planning

What makes Digital Control unique

AI-Powered Media Planning

Plan IQ bundles the planning and performance knowledge of your entire campaign history into an AI agent. Smart placements, price benchmarks, and what-if analyses — directly from your data, cross-channel and in minutes instead of hours. Available from Q3 2026.

Integrated Data Warehouse

Intelligence Qube connects all data sources — walled gardens, ad servers, tracking, brand safety — into a harmonized database. Evaluations on the fly or as automated reports, connectable to Looker Studio, Power BI, and proprietary BI systems.

Digital Financial Processes

Finance Desk closes the gap between media planning and accounting: e-invoicing, OCR document capture, and automated accounts payable reconciliation. DATEV and SAP interfaces included — no manual transfers.

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Ready to go in four weeks: The structured rollout process

Analysis

We understand your processes before we start — system landscape, roles, use cases, and the roadmap are developed together.

Requirement Analysis Roles & Permissions Roadmap

Setup

Technical setup, all integrations to ad servers, DSPs, and finance systems — accompanied by power-user training and going-live.

AdServer & DSPs Finance Integration Going Live

Rollout

Ongoing requirement management, feature expansion, and individual customizing — as you grow, Digital Control grows with you.

Ongoing Support Feature Expansion Customizing

What you can do with Digital Control

Cross-channel planning Display, video, social, programmatic, TV, print, OOH, and retail media — all channels in one plan, with a consolidated budget overview.

Plan with actual historical data CTR, CPM, viewability, and conversions from past campaigns stay in the system and become the planning basis — no industry averages.

Control approvals and versions Multi-level approval workflows, audit-proof versioning — participants are automatically notified when tasks are pending.

One-click ad management API push to Adform, Adition, Google Ads, Meta, LinkedIn, and other DSPs — bookings, optimizations, and cancellations directly from the system.

Monitor pacing in real time Delivery of every placement against the media plan — media planners are automatically notified in case of deviations.

Send automated insertion orders IOs as PDF and Excel directly from the system — confirmations are audit-proofed in the mail log.

Manage publisher deals centrally Framework agreements, discount levels, and volume commitments with daily utilization overviews — deviations are immediately visible.

Connect all data sources Google, Meta, LinkedIn, Amazon DSP, TikTok, tracking and brand safety tools — harmonized and connectable to Looker Studio or Power BI.

Fully digitalize financial processes E-invoicing (ZUGFeRD, XRechnung), OCR document capture, automated accounts payable reconciliation — with DATEV and SAP interfaces.

AI-powered planning with Plan IQ Placement recommendations and price benchmarks from your own campaign history — cross-channel, in minutes. Available from Q3 2026.

Automate client reports Dashboards and reporting for clients and stakeholders at the click of a button — directly from Intelligence Qube, without manual processing.

Invoice reconciliation between Media Desk and Finance Desk Incoming invoices are automatically reconciled based on the media plan — deviations are immediately visible, eliminating manual target-actual comparisons.

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Conventional Media Planning vs. Digital Control Comparison

Criterion	Without Digital Control	With Digital Control
Planning	Excel spreadsheets, manual maintenance, high error rate, no version control	Fully digital planning with audit-proof version management — approval workflows controlled directly in the system.
Bookings	E-mail or fax, without automatic feedback loops	One-click directly from the system — all insertion orders generated and sent; status and mail logs centrally documented.
Ad Management	Manual entry into ad servers and DSPs — time-consuming and prone to error	API push directly into ad servers and DSPs — bookings, optimizations, and cancellations at the touch of a button.
Pacing Control	No central overview — manual checks by media planners required	Real-time pacing overview of all placements — media planners are automatically notified in case of deviations.
Budget Overview	Manually merged, often outdated	Live — accessible at any time for all stakeholders, including publisher commitments and discount agreements.
Invoice Reconciliation	Manual allocation of publisher invoices, target-actual comparison in separate sheets	Incoming invoices are automatically matched based on the media plan — deviations are immediately visible. Quotes and order confirmations generated directly from the plan.
Reporting	Manually consolidated from multiple systems, delayed	All campaign data from Media Desk is immediately available system-wide — live KPIs like ROI and CPC accessible anytime without manual merging.
Data Sovereignty	Data scattered in tool silos — hard to aggregate, often not portable	Data Guarantee: All campaign data, prices, and analyses remain your data permanently — fully exportable, forever.

FAQ

Frequently Asked Questions about Digital Control

What is Digital Control and what is the platform used for?

Digital Control is a paid media management platform for the entire value chain: media planning, activation, reporting, and financial settlement in one system. It is used by media agencies, advertisers, and in-house teams — from the initial briefing and booking to ad management and automated invoice reconciliation. The company has been developing software for professional media organizations since 2011.

What specific tasks does the platform cover?

The platform maps all operational steps of paid media work: cross-channel media planning, performance forecasting based on historical data, structured briefings with versioning and approvals, automated insertion orders to publishers, one-click ad management with API push into ad servers and DSPs, real-time pacing, management of publisher commitments and discount agreements, live reporting with KPIs from all data sources, and digital financial processes including e-invoicing, OCR document capture, and interfaces to DATEV and SAP.

Which channels and media types can be planned?

The platform covers all relevant paid media channels in a single unified system: Digital IO (Display, Video, Audio, Native), Programmatic Advertising with DSP connections, Social Media Advertising via Google, Facebook, Instagram, LinkedIn, and TikTok, Retail Media, as well as traditional media such as Print, TV, Out-of-Home, and Radio. All channels are managed in parallel in the media plan — with a consolidated budget overview and cross-channel reporting.

How does Digital Control integrate into an existing system landscape?

The platform features an extensive proprietary API and native interfaces to ad servers (Adform, Adition, Google Ad Manager), DSPs, Walled Gardens (Google Ads, Meta, LinkedIn, Amazon DSP, TikTok), tracking and brand safety tools, and financial accounting systems such as DATEV and SAP. Data can be transferred to Looker Studio, Power BI, or proprietary BI systems via the data share function. If an API interface is missing, the platform works with email import, file upload, or FTP connections.

What are the specific benefits of Digital Control — and how does the daily work change?

The greatest leverage lies in eliminating duplicate work. Data that is currently maintained in Excel, communicated in emails, and manually typed into systems is created once in Digital Control and is immediately available everywhere — for planning, booking, reporting, and finance. On average, users free up 26% of their operational resources, equivalent to about 40 hours per month per employee. This time is primarily gained where “monkey work” currently occurs: planning drops from 19% to 12% of working time, buying from 8% to 3%, and reporting from 15% to 11%. The time gained is invested in strategy, consulting, and negotiations — directly impacting campaign quality.

Which products belong to the Digital Control platform?

The Campaign Management Platform consists of three natively connected products: Media Desk is the end-to-end tool for planning, booking, and ad management. Intelligence Qube is the data integration and analysis layer with a marketing data warehouse and connectors to all relevant data sources. Finance Desk automates financial processes from document capture to outgoing invoices. The products can be used individually or as an integrated ecosystem.

How is the platform deployed — and what purposes is it suitable for?

The platform is used for various purposes depending on which part of the paid media value chain an organization wants to cover. Media agencies use it to manage all clients, channels, and campaigns cross-channel in one system — from planning to final reporting. Advertisers use it to gain full transparency over their media spending, independent of the agencies or platforms commissioned. In-house teams use the platform to gradually take over parts or all of the media planning themselves, while the external agency remains a strategic partner. Hybrid models — agency and in-house team on a shared data basis — can also be mapped via the rights and roles concept. The rollout follows a structured three-stage scheme and is typically completed for a team in four weeks.

Is Digital Control an established and secure solution?

Digital Control has been on the market since 2011 and is ISO 27001 certified. Over 1,000 active users manage nine-figure media budgets annually with the platform. Current OMR Reviews confirm Media Desk as the leading solution for cross-channel advertising. The platform is fully GDPR-compliant and supports e-invoice formats according to EN 16931. Support and implementation are provided by the team on-site in Düsseldorf.

What our customers say

Slide

Das sagen unsere Kunden - Sven Stuehmeier

VODAFONE

„Automation, Transparenz und Kontrolle sind bei einem Inhousing-Prozess ein kritischer Erfolgsfaktor. Dank Media Desk von Digital Control können wir die gesamte Paid-Media-Wertschöpfungskette initiieren, beobachten, analysieren, kontrollieren und steuern.“

Sven Stühmeier

Team Leader Digital Communication & Technology Vodafone GmbH

Slide

EMBRACE Agency

„Die Implementierung von Media Desk hat vor allem unsere Agenturprozesse im Bereich Paid Media effizienter gestaltet. Durch die Automatisierung von Datenerfassung, Kampagnenüberwachung und Reportgenerierung sparen wir Zeit, senken Kosten und verbessern die Analysepräzision. Mit unserem unternehmensübergreifenden Fokus auf HR Tech ist dieses Tool ein weiterer Meilenstein für unsere Agentur.“

Manuela Ebbes-Barr

CEO EMBRACE Agency