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Agencies: All Accounts, Media Plans, and Client Reporting in One Paid-Media Ecosystem

Paid-Media Ecosystem for agencies: Media Desk, Intelligence Qube and Finance Desk as an integrated Campaign Management Platform by Digital Control
All accounts in one system Multi-tenant platform with a central media database — every client cleanly separated, every media planner able to see all their accounts at once.
Media planning with Plan IQ, the AI Media Planner in Media Desk Placement recommendations, price benchmarks, and what-if analyses straight from your own campaign history — cross-channel, across all accounts.
Client reporting at the push of a button Live dashboards per account, agency-wide benchmarks in the background — no more manually assembling reports before the client meeting.
Finance & controlling per account E-invoicing (ZUGFeRD, XRechnung), accounts payable matching, and ERP integration with SAP, DATEV, and Aprimo — cleanly separated by account.
Trust that is measurable — since 2011.

ISO 27001 certified. Over 1,000 active users. In-house development from Düsseldorf. Leading solution for cross-channel advertising — confirmed by current OMR Reviews.

15+Years
Market Presence
1,000+Active
Users
26%Resources
Freed Up
ISO
27001Certified

Award-Winning on OMR Reviews

Current OMR Reviews confirm: Media Desk is the leading solution for cross-channel advertising in Germany — Top Rated and Leader in Q1 and Q2/26, rated by verified users from media agencies and in-house teams.

OMR Reviews — Media Desk Top Rated Q1/26 OMR Reviews — Media Desk 4.8 stars OMR Reviews — Media Desk Leader Q2/26

Media Desk covers the entire process from briefing, planning, and buying to one-click ad management and reporting — cross-channel for digital IO, programmatic, and traditional media. Machine learning supports media planners in decision-making while eliminating redundant tasks.

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Intelligence Qube is the central data aggregation and BI platform of the DC Ecosystem. It collects, aggregates, and normalizes data from all advertising media, marketing, and tracking systems — providing the foundation for analysis, optimization, machine learning, and external BI reporting at the click of a button.

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Finance Desk digitalizes and automates all operational financial processes: from job management and invoicing to OCR document capture and e-invoicing (ZUGFeRD/XRechnung). Seamless API integration into ERP systems such as SAP or DATEV — including full connectivity with Media Desk.

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Three Roles, One System — From Planner to Management

Media Desk, Intelligence Qube, and Finance Desk cover the entire agency workflow — usable across accounts, cleanly separated per account.

Media Planning & Buying

All Accounts, One Workflow

Media Desk

Briefing, planning, booking, and ad management for any number of accounts in one platform. Plan IQ, the AI Media Planner in Media Desk, delivers placement recommendations and price benchmarks straight from your own campaign history.

Client Service & Reporting

Reports That Write Themselves

Intelligence Qube

Live KPIs per account, agency-wide benchmarks in the background. Intelligence Qube is the central data aggregation and BI platform of the DC Ecosystem and harmonizes all channel data automatically.

Management & Business Development

Scale Without Losing Track

Finance Desk

Onboard new accounts without building new Excel structures. Accounts payable matching, e-invoicing, and ERP integration with SAP, DATEV, and Aprimo run cleanly separated per account.

What Agencies Gain With Digital Control

Icon Multi-Tenant Capability

Multi-Tenant From the Ground Up

Onboard new clients without setting up new systems. Clean roles and permissions per account, agency-wide evaluation still possible.

Icon AI Media Planner Plan IQ

A Planning Edge Through the AI Media Planner in Media Desk

Plan IQ is the AI Media Planner in Media Desk — placement recommendations and what-if analyses straight from your own campaign history, cross-channel and across all accounts.

Icon New Business

Scale Without Excel Sprawl

In the classic way of working, every new account brings new spreadsheets. With Digital Control, new business runs in the same structure as existing accounts.

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Ready to Go in Four Weeks: The Structured Rollout Process

1
Analysis phase: requirements gathering for agencies
Analysis
We understand your account structure before we begin — roles, permissions, and existing system landscape are jointly developed.
Account StructureRoles & PermissionsRoadmap
2
Setup phase: technical implementation and training
Setup
Technical setup, integration with ad servers, DSPs, and finance systems — accompanied by power user training for each team.
Ad Server & DSPsFinance IntegrationGoing Live
3
Rollout phase: ongoing operation
Rollout
Ongoing requirements management, onboarding of new accounts, and individual customizing — as you grow, Digital Control grows with you.
Account OnboardingFeature ExpansionCustomizing

What Digital Control Does for Agencies

Central Media Database All accounts, channels, and campaigns in one structured overview — with consolidated budget visibility across the whole agency.
Your Own Actuals as a Planning Basis CTR, CPM, and conversion data from completed campaigns remain in the system as a benchmark — no industry averages.
The AI Media Planner for Your Media Planning Plan IQ bundles the planning knowledge of all accounts into placement recommendations and price benchmarks — straight from your own data.
Real-Time Pacing Delivery of every placement tracked against the media plan — media planners are automatically notified of any deviations.
Reporting Per Account, Benchmarking Agency-Wide Clients see only their own data — the agency additionally sees how an account performs compared to others.
E-Invoicing & ERP Integration ZUGFeRD, XRechnung, and OCR document capture — with interfaces to SAP, DATEV, and Aprimo, cleanly separated by account.
Roles & Permissions Per Account Access strictly separated per account — agency-wide evaluations still possible where desired.
New Accounts Without System Switches Onboarding new clients in the same structure as existing ones — no new spreadsheets, no parallel worlds.
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Classic Agency Setup vs. Digital Control Compared

CriterionClassic Agency SetupWith Digital Control
Account ManagementSeparate spreadsheets per client, often separate toolsAll accounts in one multi-tenant platform
BenchmarkingOnly laboriously comparable across clientsAgency-wide benchmarks automatically, client data stays separated
ReportingManually assembled before every client meetingLive dashboards per account, accessible at any time
AI Media PlannerPlacement decisions rely on individuals’ experiencePlan IQ delivers recommendations from the agency’s entire campaign history
Rate & Discount ManagementDiscount agreements scattered across individual planners’ notes and spreadsheetsCentrally stored, usable by every media planner in the agency
Data OwnershipCampaign learnings are often lost when a planner leavesAll data remains permanently with the agency, regardless of team

FAQ

Frequently Asked Questions From Agencies

Digital Control is multi-tenant by design. Every client gets their own cleanly separated area with its own roles and permissions — while media planners can work across accounts and the agency can evaluate agency-wide benchmarks across all clients, without client data being mixed together.
A new account is set up in the same structure as existing clients — master data, roles, and approval processes follow the agency’s established pattern. No new spreadsheets or parallel systems are created, and the team can be productive immediately with the workflow they already know.
Every client gets access to their own live dashboard with the KPIs relevant to them. The agency itself also sees agency-wide evaluations to put individual accounts in context — for example, whether a client is performing above or below average. Reports no longer need to be manually assembled before every client meeting.
Discount agreements and rate conditions are stored centrally in the system instead of in individual media planners’ heads or private spreadsheets. Every booking automatically draws on the stored conditions — regardless of which planner is handling the campaign.
All campaign data, prices, and learnings remain permanently in the agency’s system — regardless of which planner contributed them. When staff change, no implicit knowledge is lost that previously existed only in individual heads or private files.
Plan IQ is the AI Media Planner in Media Desk. It analyzes an agency’s entire campaign history and delivers placement recommendations, price benchmarks, and what-if analyses from it — cross-channel and across all accounts, straight from your own data rather than industry averages. Learn more on the Plan IQ page.
Finance Desk offers native interfaces to SAP, DATEV, and Aprimo as well as e-invoicing per ZUGFeRD and XRechnung. Accounts payable invoices are automatically matched with the line items in the media plan — cleanly separated per account, but with agency-wide evaluation where desired.
Digital Control has been on the market since 2011 and is ISO 27001 certified. Over 1,000 active users manage media budgets in the nine-figure range annually. Current OMR Reviews confirm Media Desk as the leading solution for cross-channel advertising.

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    Martin Stark, Senior Project Consultant at Digital Control

    Contact:

    Martin Stark
    Senior Project Consultant

    Digital Control GmbH & Co. KG
    Kaistraße 16a
    40221 Düsseldorf

    +49 (0) 211 97532080

    info@digital-control.de