Case Study · Intelligence Qube for Agencies

How the agency add2 frees up 30% of working time per team and week with Intelligence Qube

Q: Who is Intelligence Qube suitable for?

For media agencies, advertisers and in-house teams that want to consolidate data from many channels and automate reporting. In combination with Media Desk, a booking system becomes a performance system.

The digital media agency add2 has fully automated data aggregation from Google Ads, Meta, LinkedIn, Google Analytics and various ad servers with Intelligence Qube. Instead of manual Excel work, reporting and analysis now run in central dashboards on a consistent data basis – freeing up at least 30% of working time per team and week for strategy and consulting.

From fragmented data sources to fully automated marketing intelligence

add2 runs campaigns across Google Ads, Meta, LinkedIn, Google Analytics and various ad servers – on a single, consistent data basis since introducing Intelligence Qube.

30%less effort
per week & team

1central
data basis

0lines of code
thanks to formula editor

Christian Schwierzowski, Director Strategy and Operations at add2

“The effort of manually consolidating and analysing all data sources from the multitude of sources and platforms is rising rapidly.”

Christian Schwierzowski
Director Strategy and Operations, add2

The challenge: fragmented data, manual reporting processes

add2 wanted to bring together all relevant marketing data into a reliable marketing intelligence in order to make better decisions for clients faster. However, the data came from numerous, partly fragmented sources – Google Ads, Meta, LinkedIn, Google Analytics, ad servers and website tracking.

“We wanted a solution that supports us in building a fully automated marketing intelligence. The marketing ecosystem is becoming increasingly fragmented and opaque, making marketing decisions ever more difficult,” says Christian Schwierzowski.

Individual formats per platformEach source came with its own KPIs and export logic – consolidation was enormously time-consuming.

Manual Excel maintenanceDifferent reporting timings and manual work in spreadsheets cost the team time every day.

Lack of standardisationWithout a consistent data basis, analyses remained slow and decisions uncertain.

The solution: a performance system that harmonises all data automatically

add2 introduced Intelligence Qube and automated the entire data aggregation process. Via built-in plug-and-play APIs, the performance system bundles data from ad servers, social media, web analytics and media planning into a consistent data basis that all teams can access.

Using the formula editor, add2 harmonises data and builds its own dimensions and metrics for specific campaign goals – entirely without programming knowledge. The prepared data flows via interfaces into Looker Studio or Power BI; all data-relevant operations stay within Intelligence Qube.

Thanks to the tenant structure, each client receives a separate, protected data space – cleanly separated and individually analysable. In combination with Media Desk, automated dashboards emerge with drilldown right down to creative level. “With Intelligence Qube we can once again focus more strongly on strategic consulting and idea generation,” says Christian Schwierzowski.

The results

Maximum time savings

At least 30% less working time per week and team through automated data aggregation. The time gained flows into strategy and creative tasks – with cost savings as a side effect.

Performance boost

Thanks to new insights and higher speed, performance rose significantly across many campaign KPIs. Time shifts into real optimisation instead of Excel.

Company Data Brain

Central data storage creates a growing knowledge base – available at any time, also for new teams. A corporate memory that grows with every campaign.

What is Intelligence Qube?

Intelligence Qube is the performance system within the Paid-Media Ecosystem from Digital Control: it aggregates data fully automatically via built-in plug-and-play APIs, harmonises it centrally and automates reportings and dashboards – powerful and at the same time easy to use.

Full transparencyAll channels aggregated and comparable in a single view – without manual consolidation.

Custom metrics & reportsIndividual dimensions and KPIs via the formula editor – entirely without programming knowledge.

Instant analysesDrilldowns and quick wins without waiting – directly from the consistent data basis.

Automated dashboardsPrepared data directly in Looker Studio and Power BI – without manual consolidation.

No more ExcelNo more copy-paste, VLOOKUPs and VBA – data maintenance becomes obsolete.

GovernanceYour data stays in your own tank – available long-term and protected.

Open APIsVirtually any data source can be integrated via plug-and-play APIs.

White-label readySeamlessly connected to Media Desk – for reporting in your own brand look.

FAQ

Frequently asked questions about Intelligence Qube for agencies

How much time does Intelligence Qube save in a media agency?

The agency add2 frees up at least 30% of working time per week and team with Intelligence Qube. The reason is fully automated data aggregation and preparation: reporting, analysis and channel coordination run without manual Excel maintenance. The time gained flows into strategic and creative tasks with direct client value.

What is Intelligence Qube?

Intelligence Qube is the performance system within the Paid-Media Ecosystem from Digital Control. It aggregates marketing data fully automatically via built-in plug-and-play APIs, harmonises it in a central data basis and automates reportings and dashboards. The prepared data is available directly in Looker Studio or Power BI – without manual consolidation.

Do you need programming knowledge for Intelligence Qube?

No. Via the formula editor, data can be harmonised, cleaned and individually adjusted – entirely without programming or writing queries. On this basis, add2 created its own dimensions and metrics for specific campaign goals and client-specific KPIs, without relying on external BI resources.

How are different data sources brought together in Intelligence Qube?

Intelligence Qube bundles data from ad servers, social media platforms, web analytics tools and media planning systems via built-in plug-and-play APIs into a consistent data basis. Thanks to the tenant structure, each client receives a separate, protected data space – so sensitive data stays clearly separated and individually analysable.

Who is Intelligence Qube suitable for?

Intelligence Qube is suitable for media agencies, advertisers and in-house teams that want to consolidate data from many channels and automate reporting. Especially in combination with Media Desk, a booking system becomes a performance system: booking data is connected with performance data from ad servers, DSPs and analytics into a consistent overall picture.