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The agency delivers. You have the overview. Media plans, bookings and performance values visible in one system – comparable, analysable, controllable.
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Campaign Management Platform for Advertisers: Data Ownership, Full Transparency, and Control over Your Media Planning

Campaign Management Platform for Advertisers: Media Desk, Intelligence Qube, and Finance Desk as an integrated Paid Media ecosystem
For Marketing & Media All active and planned campaigns at a glance — cross-channel, in real-time, without having to ask the agency. Media Desk gives you back control.
For Management & Executives Budgets, KPIs, and agency performance accessible live at any time — without coordination loops. All data remains permanently in your ecosystem.
For Finance & Controlling Media plan and budget controlling seamlessly linked — without manual exports. Booking orders, incoming invoices, and target/actual comparisons in one system.
For Agencies & In-House Teams All agencies and internal teams work on your platform — with clear role management. Pitches, onboardings, and agency changes without data loss.
Trust that is measurable — since 2011.

ISO 27001 certified. Over 1,000 active users. Leading solution for cross-channel advertising — confirmed by recent OMR reviews.

15+Years
Market Presence
1,000+Active
Users
26 %Freed-up
Resources
ISO
27001Certified

Award-Winning on OMR Reviews

Recent OMR reviews confirm: Digital Control is the leading solution for cross-channel advertising in Germany — Top Rated and Leader in Q1 and Q2/26, rated by verified users from advertisers and in-house teams.

Media Desk covers the entire process from briefing, planning, and buying to one-click ad management and reporting — cross-channel for digital IO, programmatic, and traditional media. Machine learning supports media planners in decision-making while eliminating redundant tasks.

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Intelligence Qube is the central data aggregation and BI platform of the DC Ecosystem. It collects, aggregates, and normalizes data from all advertising media, marketing, and tracking systems — providing the foundation for analysis, optimization, machine learning, and external BI reporting at the click of a button.

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Finance Desk digitalizes and automates all operational financial processes: from job management and invoicing to OCR document capture and e-invoicing (ZUGFeRD/XRechnung). Seamless API integration into ERP systems such as SAP or DATEV — including full connectivity with Media Desk.

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Media Planning, Transparency, and Controlling — Everything in Your Ecosystem

Advertisers who use Media Desk, Intelligence Qube, and Finance Desk together gain more than the sum of the individual parts: Planning, transparency, and finances are seamlessly linked — all data is generated in your system and remains permanently with you.

Marketing & Media

End-to-End Media Planning — In Your System

Media Desk

Media Desk maps the entire campaign planning in one system — from the initial brief to planning, booking, ad management, and performance monitoring. Your agencies plan directly on your platform. All purchasing prices, campaign data, and bookings belong to you — forever.

Management & Reporting

All Channels. One Picture. At the Push of a Button.

Intelligence Qube

Campaign performance from all paid media channels converges in the Intelligence Qube and is harmonized into a consistent overall picture. Tedious inquiries to the agency are a thing of the past. Management and marketing teams work on the same data foundation — for presentations, management, and strategic decisions alike.

Finance & Controlling

Budgets Follow the Planning — Automatically

Finance Desk

What originates in the media plan flows directly into budget controlling. Booking orders, incoming invoices, and budgets are seamlessly linked — without manual transfers and double entries. Quotes and outgoing invoices can be generated directly from the media plan.

The Overview You Lack Today — Finally in One System

Icon Comprehensive Overview

All Budgets and Campaigns at a Glance

How much is currently being spent? Which campaign is running on which channel, at what price? With Media Desk, you can see all active and planned measures in a central overview — cross-channel, in real-time, without having to ask the agency.

Icon Performance Tracking

Transparently Track Performance and Purchasing Prices

What did each placement actually cost? Which KPIs were achieved? Intelligence Qube makes agency performance and purchasing prices measurable and historically comparable for you — as a basis for informed decisions instead of gut feeling.

Icon Reporting

Reporting at the Push of a Button — Without Waiting

Instead of waiting weeks for prepared reports, Intelligence Qube generates dashboards and reports across all channels and walled gardens directly from your system — for presentation to management or as a data feed for your BI system. Your numbers, when you need them.

Ready to Go in Four Weeks: The Structured Rollout Process

1
Analysis Phase
Analysis
We understand your processes before we begin — system landscape, roles, use cases, and roadmap are developed together with your teams and agencies.
Requirements AnalysisRoles & PermissionsRoadmap
2
Setup Phase
Setup
Technical setup, all integrations to ad servers, DSPs, BI, and finance systems — accompanied by power user training for advertiser teams and agencies.
Ad Servers & DSPsBI & FinanceGoing Live
3
Rollout Phase
Rollout
Ongoing requirements management, feature expansion, and individual customizing — your ecosystem grows with your requirements. A permanent partner, not a one-off project.
Ongoing SupportFeature ExpansionCustomizing

Benefits of the Campaign Management Platform for Advertisers

Comprehensive Overview of All Advertising MeasuresAll campaign data, purchasing prices, and learnings permanently in your system — regardless of agency changes.
Reporting at the Push of a ButtonAutomatic cross-channel reporting across all media types — Digital IO, Programmatic, Social, traditional media. No waiting for the agency.
Purchasing Prices Fully TransparentFull transparency over media planning and bookings: every price, every placement, accessible at any time.
Media Audit on the FlyHistorical campaign data and purchasing prices at the push of a button — media audit in hours instead of weeks, no external audit team required.
Agencies & Teams on One PlatformAgencies and internal teams work on one platform — with clear role and permission management. Depth of collaboration individually controllable.
Pitches Directly in Your Own EcosystemFull comparability, direct insight into the agency’s engine room — all pitch participants plan on an identical data foundation.
Budget Controlling Seamlessly LinkedFinance Desk connects media planning and controlling without manual exports and double entries.
Flexible Role ConceptClear permissions for marketing, controlling, management, and commissioned agencies — scalable for every maturity level.
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Agency-Managed Media vs. Campaign Management Platform Comparison

CriterionAgency-Managed MediaCampaign Management Platform
Data OwnershipCampaign data resides in the agency’s systemAll data permanently in your ecosystem
Purchasing PricesOpaque — in agency-owned systemsCompletely in your system, granular and historical
Agency ChangeData loss, months of setup timeNew partner, same system — no data loss
ReportingInquiries, waiting times, manual preparationAt the push of a button from Intelligence Qube — all channels
Media AuditDedicated teams for data compilation, takes weeksMedia audit on the fly — answered in hours
PitchesPresentations without detailed comparabilityAll agencies plan directly in your system
In-Housing OptionStarting from scratch — missing data, tools, and expertisePossible at any time — your system, your data, your team
Budget ControllingManual coordination between planning and financeFinance Desk seamlessly links planning and controlling

FAQ

Frequently Asked Questions about the Campaign Management Platform for Advertisers

Media data stored in the agency’s own system is no longer available to the advertiser in the event of an agency change. Campaign learnings, historical purchasing prices, publisher conditions, and performance KPIs have to be painstakingly reconstructed — if they are handed over at all. With the Campaign Management Platform, all data resides in your system right from the start. Every agency you commission works within your ecosystem. Changing agencies then only means: changing access data, not losing data.
In Media Desk, all bookings, purchasing prices, and condition agreements are stored with the highest granularity directly in your system. Agencies plan and book on your platform — making every price, every booking, and every change visible to you. Historical comparisons, price developments, and agency performance over time can be accessed at any time. We call this “Media Audit on the fly” — without waiting times, without inquiries.
With the Campaign Management Platform, you provide your platform as a shared working environment for all pitch participants right from the RFP phase. Every agency plans directly in the same system, on an identical data foundation, using the same planning tools. This creates genuine comparability: not just based on presentations, but through direct insight into planning quality, price levels, and strategies. The results of the pitch remain completely in your system — regardless of which agency wins the contract.
Intelligence Qube aggregates and harmonizes performance data from all paid media channels — Digital IO, Programmatic, Social, and traditional media — in a central data hub that resides entirely within your system. Complex analyses are automatically prepared and are directly available for Power BI, internal dashboards, and management presentations. Tedious inquiries to the agency, weeks of reporting rounds, and manual data consolidations are completely eliminated.
The Campaign Management Platform covers all relevant paid media channels cross-channel in one system: Digital IO (Display, Video, Audio, Native), Programmatic (incl. DSP connections), Social Media Advertising, as well as traditional media (Print, TV, OOH, Radio). All channels are managed in a unified planning and booking system — with a central budget overview and consolidated reporting across all media types. No silos, no parallel systems per channel.
The rollout process follows a structured three-step scheme: Analysis, Setup, and Rollout. For a typical advertiser, a fully operational setup can be realized in four weeks. More complex structures — multiple brands, international markets, extensive ad server integrations — require 6–12 weeks. In addition to the technical setup, Digital Control accompanies the entire process with training and change management support. Implementation in complex system landscapes is daily business for the team in Düsseldorf.
Yes. Digital Control is ISO 27001 certified. The platform is fully GDPR-compliant, and all data is stored on servers in Germany. The flexible role and permission model ensures that only authorized users can access campaign, purchasing, and financial data — controllable down to the planning position level. For advertisers with special compliance requirements, Digital Control offers customized security setups.
Digital Control is a SaaS provider based in Düsseldorf with a focus on the German-speaking market — Germany, Austria, and Switzerland (DACH). The platform is fully available in German (and English) and covers the specific requirements of the DACH media market, including common publisher structures, local booking formats, and GDPR-compliant data storage. It is also used by advertisers with international campaigns and cross-border media budgets. Support and implementation are provided by the local team in Düsseldorf.

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    Martin Stark, Senior Project Consultant at Digital Control

    Contact Person:

    Martin Stark
    Senior Project Consultant

    Digital Control GmbH & Co. KG
    Kaistraße 16a
    40221 Düsseldorf

    +49 (0) 211 97532080

    info@digital-control.de