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The agency delivers. You have the overview. Media plans, bookings and performance values visible in one system – comparable, analysable, controllable.
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Paid Media Ecosystem for Advertisers: Data ownership, full transparency, and control over all campaigns, budgets, and performance

Paid Media Ecosystem for Advertisers
For Marketing & Media All current and planned campaigns at a glance — cross-channel, in real time. Agencies plan in your ecosystem, not their own.
For Management & C-Level Budgets, KPIs, and agency performance accessible live at any time. All data and learnings remain permanently with you — regardless of agency changes.
For Finance & Controlling Media plan and financial processes seamlessly linked — including E-Invoicing. Insertion orders and incoming invoices matched without manual exports.
For Agencies & In-house Teams All partners work on your platform — with clear roles, approval workflows, and traceable processes. Plan IQ, the integrated AI layer, supports planning.
Trust that is measurable — since 2011.

ISO 27001 certified. Over 1,000 active users. Leading solution for Cross-Channel Advertising — confirmed by OMR Reviews.

15+Years of
Market Presence
1,000+Active
Users
26 %Released
Resources
ISO
27001Certified

Awarded on OMR Reviews

Current OMR Reviews confirm: Digital Control is the leading solution for Cross-Channel Advertising in Germany.

Media Desk deckt den gesamten Prozess von Briefing, Planning, Buying und One-Click Ad-Management bis Reporting ab — kanalübergreifend für Digital IO, Programmatic und klassische Medien. Mediaplaner werden durch maschinelles Lernen in der Entscheidungsfindung unterstützt, redundante Tätigkeiten eliminiert.

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Intelligence Qube ist die zentrale Daten-Aggregations- und BI-Plattform des DC Ecosystems. Er sammelt, aggregiert und normalisiert Daten aller Werbeträger, Marketing- und Tracking-Systeme — als Grundlage für Analyse, Optimierung, Machine Learning und externes BI-Reporting auf Knopfdruck.

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Finance Desk digitalisiert und automatisiert alle operativen Finanzprozesse: von Jobverwaltung und Rechnungsstellung über OCR-Belegerfassung bis zur E-Rechnung (ZUGFeRD/XRechnung). Nahtlose API-Integration in ERP-Systeme wie SAP oder DATEV — inklusive vollständiger Verbindung mit Media Desk.

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Media Planning, Transparency, and Controlling — all in your ecosystem

Advertisers using Media Desk, Intelligence Qube, and Finance Desk together gain more than the sum of the individual parts: planning, transparency, and finance are seamlessly linked.

Marketing & Media

All campaigns — planned, booked and managed in your system

Media Desk

Media Desk maps the entire campaign planning End-to-End. Your agencies plan directly on your platform. All purchasing prices and bookings belong to you — forever.

Management & Performance

Data becomes performance steering — cross-channel

Intelligence Qube

Intelligence Qube is a performance system. It harmonizes campaign data from all channels into a decision-relevant overall picture.

Finance & Controlling

From media plan to final invoice — without media breaks

Finance Desk

Finance Desk links media planning and financial processes. Insertion orders, incoming invoices, and budgets run in one system without double entry.

The overview, performance, and AI support you don’t have today

All budgets and campaigns at a glance

Media Desk provides a central overview of all running and planned measures — cross-channel and real-time.

Measure agency performance and prices

Intelligence Qube makes agency performance and purchasing prices measurable and comparable over time.

Plan IQ: AI-powered planning

Plan IQ analyzes campaign patterns and provides context-based planning recommendations based on your own historical data.

Ready to go in four weeks: The structured rollout process

1

Analysis

We understand your processes before we start — system landscape, agency structure, and roadmap are developed together.

2

Setup

Technical setup and integrations — accompanied by structured onboarding for advertiser teams and agencies.

3

Rollout

Joint launch of the first campaigns. Your ecosystem grows with your requirements as a long-term partner.

What the Paid Media Ecosystem concretely provides for advertisers

Complete OverviewAll campaign data, purchasing prices, and budgets in one system — permanently yours.
Performance AnalysisIntelligence Qube harmonizes all channel data — from verification to actual analysis.
Price TransparencyEvery booking and condition available at high granularity — media audit on the fly.
Finance & E-InvoicingIntegrated ZUGFeRD/XRechnung support. No manual transfers, no double entry.
Data OwnershipAll learnings and historical data remain in your ecosystem, even if you switch agencies.
CollaborationUnified platform for internal teams and agencies with clear role management.
Direct PitchesAgencies plan on your identical data foundation for full comparability.
ISO 27001Certified infrastructure with data hosting in Germany and full GDPR compliance.
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Agency-driven Media vs. Paid Media Ecosystem

CriterionAgency-driven MediaPaid Media Ecosystem
Data OwnershipResides with agency — often lost when switchingPermanently in your ecosystem
PricesIntransparent — no direct accessGranular and fully transparent
PerformanceDelayed reportingHarmonized performance analysis
FinanceManual reconciliationSeamless E-Invoicing (ZUGFeRD)
PitchesPresentation-basedPlanned directly in your system

FAQ

Frequently asked questions for Advertisers

It is the native integration of planning, performance analysis, and finance into an environment that belongs 100% to the advertiser.
Data in agency systems is usually lost when switching partners. Keeping it in your own ecosystem ensures continuity and long-term learning.

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    Martin Stark

    Contact Person:
    Martin Stark
    Senior Project Consultant