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Savings Calculator: How much time will your paid media team win back?

The savings calculator shows in seconds how much operational time Digital Control’s Paid-Media Ecosystem frees up in your team. On average that’s around 40 hours per month per employee — 26% of the operational resources in media planning. Set your team size and the split of working days, and see your result in hours and as a financial equivalent.

A practice-based figure from over 15 years of media planning.

Model values from the daily work of over 1,000 active users. ISO 27001 certified.

26%freed
resources
≈ 40 hper month
& employee
1,000+active
users
ISO
27001certified

Calculate your time savings

Distribute the monthly working days across media planning, reporting and financial — the result appears instantly.

Savings Calculator

How much time will you win back?

How do the working days of one employee break down per month?

Media Planning5 days

Planning · Booking & buying · Briefing · Plan & spreadsheet upkeep

Reporting3 days

Reporting · Data prep & integration · Optimisation · Dashboards

Financial2 days

Invoice capture · Invoice verification & reconciliation · Billing

Together ≈ 10 of 20 working days per employee.

Time each employee
wins back per month
≈ 42 h
≈ 5 working days per month
This time flows back into strategy, consulting and client relationships.

Handled by the products

Media Desk ≈ 23 h Intelligence Qube ≈ 12 h Finance Desk ≈ 7 h
Across your team

For a team of employees at € per hour:

Across the team (10 employees)
≈ 420 h / month
Financial equivalent
≈ €25,200 / month
≈ €302,400 / year
Illustrative model calculation based on average values from our clients (20 working days or 160 hours per employee per month; 1 working day = 8 hrs). Strategy, consulting and client contact remain untouched — only manual routine is freed up. Media Desk takes on the largest share.

How the media planning savings calculator works

The calculator distributes the monthly working days across three operational areas — media planning, reporting and financial — and applies an experience-based automation rate to each: the share of the work the ecosystem takes on. The freed hours, combined with team size and hourly rate, give the financial equivalent. The values are practice-based model figures from over 15 years of media planning, conservatively rounded and to be understood as an estimate — not a guarantee.

Example calculation

With an average of 40 hours freed per month per employee, a team of 10 employees at an hourly rate of €60 yields: 40 h × 10 × €60 = €24,000 per month, i.e. around €288,000 per year. That equals 600 person-days of additional capacity for strategy, consulting and negotiations.

Where the savings come from: three areas, three products

The three sliders in the savings calculator correspond to the three natively connected products of the ecosystem. Each takes on one operational area.

Media Planning · Media Desk

Planning, booking and buying

Planning · Booking & buying · Briefing · Plan & spreadsheet upkeep

Media Desk maps the entire planning process in one system — with audit-proof versioning, one-click booking via API push into ad servers and DSPs, and real-time pacing. Spreadsheet upkeep and manual booking disappear.

Discover Media Desk →
Reporting · Intelligence Qube

Data, analysis and optimisation

Reporting · Data prep & integration · Optimisation · Dashboards

Intelligence Qube is the performance system of the ecosystem: it harmonises all data sources and provides the basis for data-driven decisions — far beyond classic reporting. Connects to Looker Studio and Power BI.

Discover Intelligence Qube →
Financial · Finance Desk

Invoices and billing

Invoice capture · Invoice verification & reconciliation · Billing

Finance Desk closes the gap between media planning and accounting: automated payables reconciliation based on the media plan, plus e-invoicing (ZUGFeRD, XRechnung). Interfaces to SAP, DATEV and Aprimo included.

Discover Finance Desk →

FAQ

Frequently asked questions about the savings calculator

The savings calculator estimates how many hours per month per employee Digital Control’s Paid-Media Ecosystem frees up. It is based on your team size and how the monthly working days split across three operational areas: media planning, reporting and financial. The result is shown in hours — and as a financial equivalent per month and year.
On average, users free up around 40 hours per month per employee — that’s 26% of the operational resources in media planning. The biggest savings arise in planning (from 19% to 12% of working time), buying (from 8% to 3%), optimisation (from 12% to 4%) and reporting (from 15% to 11%).
The biggest lever is eliminating duplicate work. Data is created once and is available across the entire process chain — for planning, booking, reporting and finance. Instead of spreadsheet upkeep, manual booking into ad servers and separate coordination loops, planning, one-click booking, live reporting and automated invoice reconciliation all happen in one system.
The values are practice-based model figures from over 15 years of media planning, conservatively rounded. For each of the three areas, the calculator applies an experience-based automation rate — the share of the task the platform takes on. The freed hours per employee, combined with team size and hourly rate, give the financial equivalent. Example: 40 hours × 10 employees × €60 equal around €24,000 per month. This is an estimate, not a guarantee.
The savings arise in three areas, each handled by a product of the ecosystem: media planning (planning, booking and buying, briefing) via Media Desk, reporting (data prep, data integration, optimisation, dashboards) via the performance system Intelligence Qube, and financial (invoice capture, invoice verification, billing, e-invoicing) via Finance Desk.
The time gained flows into value-adding work: strategy, client consulting, negotiations and client relationships. The share for strategy and consulting stays constant, while operational effort in planning, buying, reporting and optimisation falls. As a result, the media budget managed per person rises.
Digital Control has been on the market since 2011, is ISO 27001 certified and specialises in the German-speaking market — Germany, Austria and Switzerland (DACH). Over 1,000 active users manage nine-figure media budgets annually with the Campaign Management Platform. Current OMR Reviews confirm Media Desk as the leading solution for cross-channel advertising in Germany. Support and implementation are provided by the team on site in Düsseldorf.

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    Martin Stark, Senior Project Consultant at Digital Control

    Your contact:

    Martin Stark
    Senior Project Consultant

    Digital Control GmbH & Co. KG
    Kaistraße 16a
    40221 Düsseldorf, Germany

    +49 (0) 211 97532080

    info@digital-control.de