Media Desk is a cloud-based campaign management platform for paid media. It has been developed since 2011 by Digital Control GmbH & Co. KG in…
Tool or Platform
Media Desk
Media Desk is a cloud-based campaign management platform for paid media. It has been developed since 2011 by Digital Control GmbH & Co. KG in Düsseldorf, Germany. Media Desk combines media planning, ad server integration, reporting, financial controlling, and audit-proof documentation in a single system. More than 1,000 users manage cross-channel media budgets across display, video, audio, social, search, print, out-of-home, and TV.
On average, users free up 26% of their operational resources with Media Desk — equivalent to approximately 40 hours per person per month. For a team of 10, this amounts to around 600 person-days per year. The figures below compare the share of working time per process step before and after introducing Media Desk. All values are model and experience-based estimates from practice.
Planning
from 19% to 12% of working time
Buying
from 8% to 3% of working time
Optimisation
from 12% to 4% of working time
Reporting
from 15% to 11% of working time
Total resources freed up
26% of operational capacity, approx. 40 hours per person per month
The freed-up capacity is available for value-adding activities such as strategy, client consulting, and negotiations. Users can determine their individual value using the Digital Control savings calculator.
