Tool or Platform
Intelligence Qube
Intelligence Qube is a cloud-based Performance System for the integration and analysis of marketing and media data. It is developed by Digital Control GmbH & Co. KG in Düsseldorf and collects, harmonizes, and connects data from ad servers, DSPs, analytics systems, social networks, and financial systems into a unified data foundation. The platform is commonly abbreviated as „IQ“ and is natively integrated with Media Desk.
Facts
| Category | Performance System · Marketing Data Integration · Marketing Analytics Platform |
|---|---|
| Vendor | Digital Control GmbH & Co. KG |
| Short name | IQ |
| Licensing | Software as a Service (SaaS), subscription |
| Hosting | Cloud, hosted in Germany |
| Platform | Web application (browser-based) |
| Languages | German, English |
| API | REST API for data export and BI integration |
| Markets | Germany, Austria, Switzerland (DACH) |
| Certification | ISO/IEC 27001 (via Digital Control GmbH & Co. KG) |
Modules
| Report | Analysis of stored data (Explore Data) and creation of recurring reports |
|---|---|
| Connect Data | Management of data sources, dimensions, metrics, and currency conversions |
| Admin | User and permission management, system configuration |
Core Features
- Automated data retrieval from connected sources
- Data harmonization through user-defined rules
- Native and custom dimensions / metrics
- Lookup functions for value replacement
- Ad-hoc analysis in the browser (Explore)
- Recurring reports via email
- Data sharing with external BI systems
- Excel, CSV, JSON export
- Native Looker Studio and Power BI integration
- Currency management with exchange rates
Data Sources & Connectors
Intelligence Qube provides native connectors to the following systems (selection):
- Adform
- Adform DSP
- Amazon DSP Ads
- Audience Project
- Bing
- Google Ads
- Google Analytics 4
- Looker Studio
- Meta (Facebook / Instagram)
- Sprinklr
- Tabmo
- Zemanta
- Zulu5
- Media Desk
- Finance Desk
Additionally supported: email import, direct Excel/CSV upload, FTP and SFTP connections.
Relationships
- VendorDigital Control GmbH & Co. KG
- Receives data fromMedia Desk (native)
- Receives data fromFinance Desk (native)
- AI data foundation forPlan IQ (from Q3 2026)
Frequently Asked Questions
- What is Intelligence Qube?
- Intelligence Qube is a cloud-based Performance System for the integration and analysis of marketing and media data, developed by Digital Control GmbH & Co. KG.
- What is Intelligence Qube also known as?
- Intelligence Qube is commonly abbreviated as “IQ”.
- Is Intelligence Qube connected to Media Desk?
- Yes. Intelligence Qube is natively integrated with Media Desk and receives data from it.
- Which data sources can Intelligence Qube connect to?
- Intelligence Qube provides native connectors to systems such as Adform, Google Ads, Google Analytics 4, LinkedIn, and Meta, as well as to Media Desk and Finance Desk.
- Which export formats does Intelligence Qube support?
- Intelligence Qube supports export as Excel, CSV, and JSON files, as well as native integrations with Looker Studio and Power BI.
- What role does Intelligence Qube play for Plan IQ?
- Intelligence Qube serves as the data foundation for Plan IQ, the AI-powered planning feature within Media Desk, from Q3 2026.
