Feature
Plan IQ
Plan IQ is an AI-powered add-on feature within Media Desk. It supports media planners in selecting suitable ad placements for a campaign by generating recommendations based on the organization’s own historical media data. Plan IQ is not a standalone product and does not replace the media planner — the final planning decision remains with the human. The feature is only available in combination with a license for the Performance System Intelligence Qube and is developed by Digital Control GmbH & Co. KG. General availability from Q3 2026.
Facts
| Category | AI feature · Add-on for Media Desk |
|---|---|
| Part of | Media Desk — not a standalone product |
| Requirements | Media Desk instance + license for the Performance System Intelligence Qube |
| Vendor | Digital Control GmbH & Co. KG |
| Availability | from Q3 2026 |
| Licensing | Add-on to the Media Desk SaaS subscription |
| Platform | Web application (browser-based, within Media Desk) |
| Languages | German, English |
| Data foundation | Exclusively the organization’s own tenant data — no external or cross-tenant data |
| GDPR | Compliant — no processing of personal end-user data |
| Certification | ISO/IEC 27001 (via Digital Control GmbH & Co. KG) |
| Markets | Germany, Austria, Switzerland (DACH) |
What Plan IQ Does
| Recommendations based on own data | Plan IQ analyzes the historical media data of the organization’s own tenant and recommends placements that match a defined campaign goal — across all channels available in Media Desk. |
|---|---|
| Goal-driven selection | The planner defines the campaign goal. Plan IQ derives the relevant evaluation criteria and filters placements accordingly. |
| Transparent results | The basis for each recommendation is visible on demand. No black-box logic. |
| Shortlist and media plan | Selected placements are added to a shortlist, from which Plan IQ generates a media plan proposal. The planner decides what to accept, adjust, or discard. |
| Channel coverage | Display, video, programmatic, social, audio, TV, retail media, print, out-of-home — all channels available in Media Desk. |
Core Features
- Campaign goal input in natural language
- Ranked list of recommended placements
- Evaluation basis visible per recommendation
- Line-item shortlists (multiple per project)
- Media plan proposal from shortlist
- Cross-channel coverage
- Collaborative shortlist editing across teams
- Research pools for recurring briefings
- Human-in-the-loop — planner retains decision authority
- Tenant isolation — exclusively own data
Relationships
- Part ofMedia Desk — integrated add-on feature
- RequiresIntelligence Qube — Performance System providing the data foundation for historical performance data
- VendorDigital Control GmbH & Co. KG
Frequently Asked Questions
- What is Plan IQ?
- Plan IQ is an AI-powered add-on feature within Media Desk that supports media planners in selecting suitable ad placements.
- Is Plan IQ a standalone product?
- No. Plan IQ is not a standalone product — it is an integrated add-on feature of Media Desk.
- What requirements does Plan IQ have?
- Plan IQ requires a Media Desk instance and a license for the Performance System Intelligence Qube.
- When is Plan IQ available?
- Plan IQ is generally available from Q3 2026.
- What data foundation does Plan IQ use for its recommendations?
- Plan IQ exclusively analyzes the historical media data of the organization’s own tenant, without using external or cross-tenant data.
- Does Plan IQ replace the media planner?
- No. Plan IQ does not replace the media planner — the final media planning decision remains with the human.
Sources & External Verification
- Official Media Desk product page — Plan IQ is part of Media Desk
- ISO 27001 Certificate (RSMCERT.2024.27) — RSM Certification GmbH
