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All KPIs and tracking data
Collected, aggregated, connected.
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Intelligence Qube: Automated BI Reporting for Paid Media — All Data Sources in One System, Without Excel and Without Coding

Intelligence Qube dashboard on a laptop in a cafe — Overview of dimensions and data sources
For Reporting & BI Teams No more copy-paste reporting — all data from ad servers, DSPs, walled gardens, analytics, and tracking in one platform, automatically harmonized and directly linked.
For Media Planners & Account Managers Custom dimensions and metrics without coding skills — create your own KPIs in minutes, immediately available in reports and dashboards.
For Management & Executives Automated white-label reports in your own corporate identity — recurring via email, in the browser, or directly in the BI system of your choice.
Full Data Sovereignty — Everything in Your Own Data Tank All platform data permanently resides in your own tenant. Direct export to Data Studio, Power BI, or via JSON/CSV share — your data remains your data.
Made in Düsseldorf — data-secure, multi-tenant capable, BI-ready.

ISO 27001 certified. Established since 2011. Over 20 native data source connectors. Direct data share to Data Studio, Power BI, and any BI system.

15+Years
Market Presence
20+Native
Connectors
Data Studio
Power BIDirect
Data Share
ISO
27001Certified

Data Integration, Analysis, and Reporting — Seamlessly Automated

Intelligence Qube maps the complete data journey for all stakeholders in one system — data integration, harmonization, evaluation, and reporting converge. Data is created once and is available everywhere in your own corporate identity.

Data Analysts & Reporting

Drilldowns and Quick Wins — Without Manual Data Maintenance

Explore Data & Custom KPIs

Evaluate data from all sources at any time via “Explore” — with custom dimensions and metrics created in minutes, without coding skills. Filterable, drilldown-capable, exportable. Recurring reports via email or directly in the BI system of your choice — Data Studio, Power BI, or your own dashboard.

Agencies & Multi-Tenant Setups

White-Label Reports in Your Own CI — Per Client, Per Tenant

Tenant Management & White-Label

Intelligence Qube is natively multi-tenant capable. A separate tenant for each client — with its own data sources, own KPIs, and own branding. Automated reports in client or agency CI, granular permission and role concept. Data can be selectively shared between tenants — for example, for corporate consolidations.

Management & Director Level

Consolidated KPIs Across All Channels — At the Push of a Button

Dashboards & BI Integration

Cross-channel performance across ad servers, DSPs, walled gardens, and web analytics in one view. Automatic currency conversion, platforms comparable, KPIs centrally bundled. Data permanently resides in your own data tank — ready for machine learning, audits, and modeling, without vendor lock-in.

Input from anywhere — harmonize — output to anything

Intelligence Qube provides interfaces to all common digital marketing platforms and tools — data is queried automatically, stored, and harmonized by user-defined rules. If no interfaces are provided by the vendor, Intelligence Qube works with smart workarounds like email import, file upload, or FTP connections to integrate the data seamlessly.

Intelligence Qube unfolds its value at the intersection of all data sources: where display performance from the ad server is compared with walled-garden spend from Meta and Google, where tracking data from Google Analytics 4 becomes joinable with DSP deliveries, where hundreds of raw metrics are turned into a unified KPI view.

The ISO 27001 certified infrastructure ensures that all data is processed GDPR-compliantly in German data centers with clear tenant isolation. Via the integrated data connector to Google Looker Studio or via data share to Power BI, evaluations can be immediately processed in your preferred BI tool.

Diagram of data processing: Input from platforms → Collect & Store → Harmonize → Output to BI systems

Data Intelligence Combined

Three Products, One Data Foundation — Natively Connected

Intelligence Qube is the data intelligence layer in the proprietary Digital Control ecosystem. Media Desk provides the complete planning structure — every media plan, every line item, every publisher, every targeting. Finance Desk complements the view with receipts and billed costs at the campaign level.

At the intersection of all three worlds, Intelligence Qube unfolds its value: planning, delivery, tracking, and billing data are harmonized, cross-channel linked, and ready for analyses, dashboards, and BI connections — without CSV bridges, without double entries, without data breaks.

This native connection is also the technical prerequisite for Plan IQ — the AI add-on in Media Desk that delivers data-driven planning recommendations based on the complete media data history from Intelligence Qube.

The complete Digital Control ecosystem: Media Desk for Planning & Execution, Intelligence Qube for Reporting & Analysis, Finance Desk for Finance & Controlling — Your Full Media Ecosystem

Complete Ecosystem

Intelligence Qube is the central platform for your data intelligence. If you want to exploit its full potential, add Media Desk for end-to-end media planning — from briefing to booking to reporting — as well as Finance Desk for the digital invoice and controlling process. The native connection of all three products is also the prerequisite for Plan IQ, the AI add-on in Media Desk (available from Q3 2026).

Media Desk covers the entire process from briefing, planning, and buying to one-click ad management and reporting — cross-channel for digital IO, programmatic, and traditional media. Machine learning supports media planners in decision-making while eliminating redundant tasks.

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Intelligence Qube is the central data aggregation and BI platform of the DC Ecosystem. It collects, aggregates, and normalizes data from all advertising media, marketing, and tracking systems — providing the foundation for analysis, optimization, machine learning, and external BI reporting at the click of a button.

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Finance Desk digitalizes and automates all operational financial processes: from job management and invoicing to OCR document capture and e-invoicing (ZUGFeRD/XRechnung). Seamless API integration into ERP systems such as SAP or DATEV — including full connectivity with Media Desk.

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20+ Native Interfaces

Over 20 Native Connectors — and Smart Workarounds for Everything Else

Intelligence Qube automatically queries data via native API interfaces — from ad servers, DSPs, and walled gardens to web analytics and tracking tools. Where vendors do not provide an API, Intelligence Qube imports via email attachments, file upload, or FTP. The list of native connectors grows month by month.

  • Ad Servers & Programmatic: Adform, Adform DSP, Amazon DSP, Tabmo, Zemanta, Zulu 5 — booking and delivery data directly from the source.
  • Walled Gardens: Google Ads, Bing, LinkedIn, Meta, Sprinklr — all spend and performance metrics consolidated.
  • Web Analytics & Tracking: Google Analytics 4, Google Universal Analytics, Audience Project — joinable with media data.
  • Digital Control Suite: Media Desk and Finance Desk natively integrated — media plan and receipt data without an extra connector.

Native Connectors — Selection

Google Ads
Meta
LinkedIn
Bing
Amazon DSP
Adform
Adform DSP
Tabmo
Zemanta
Zulu 5
Sprinklr
Audience Project
Google Analytics 4
Universal Analytics
Media Desk
Finance Desk

Plus Email Import, CSV/Excel Upload, and FTP for all data sources without a native API.

What Makes Intelligence Qube Unique

Icon Automatic Data Collector

Automatic Data Collector

Intelligence Qube collects, aggregates, and normalizes data from all publishers, marketing, and tracking systems automatically — without manual intervention. Where no API is available, smart workarounds like email import, FTP, or file upload take over.

Icon Custom Metrics

Custom Dimensions & Metrics — Without Coding

Create your own KPIs and dimensions via the formula editor — without programming skills. Lookups, calculations, and consolidations across multiple data sources, immediately available in reports and dashboards.

Icon BI Integration

Visualize Wherever You Want

Native connectors to Data Studio and Power BI, JSON/CSV share to any systems, or evaluation directly in the IQ dashboard. Data permanently resides in your own data tank — ready for machine learning and modeling.

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Live Quickly: The Structured Rollout Process

1
Analysis Phase
Analysis
Short kickoff: data source audit, KPI logic, tenant structure, and reporting requirements. Then get started immediately — setting up a first tenant takes 1–2 hours.
Data Source Audit KPI Mapping Roles & Permissions
2
Setup Phase
Setup
Connection of all data sources, configuration of custom dimensions and metrics, BI connectors. A complete setup is typically ready to use in a few days.
Connector Setup Custom KPIs BI Connection
3
Rollout Phase
Rollout
Ongoing requirements management, new data sources, feature expansion, and individual customizing — as you grow, Intelligence Qube grows with you — new data sources are connected in minutes.
Ongoing Support New Connectors Customizing

What Intelligence Qube Does for You

Integrations into All Platforms20+ native connectors to ad servers, DSPs, walled gardens, and tracking tools — automatically queried and harmonized.
Automatic AggregationData is harmonized and aggregated based on user-defined rules — rules can be freely modified at any time.
Custom KPIs Without CodingCreate your own dimensions and metrics via the formula editor — immediately available in reports and dashboards.
Automatic White-Label ReportsRecurring reports via email or dashboard in client CI — per tenant, per recipient, without additional effort.
Data Sovereignty in Your Own TankAll platform data permanently resides in your own data tank — ready for machine learning, modeling, and audits.
Permission & Role ConceptClear hierarchical levels for agency, in-house team, and clients — granular access per data source and tenant.
Automatic Currency ConversionSpends and money metrics are converted into your home currency daily — cross-border comparisons without Excel.
Data Studio, Power BI & MoreNative BI connectors plus JSON/CSV data share to any systems — dashboards in the tool of your choice.
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What Our Clients Say

IQ Bericht
All marketing data under control – without manual work.

From spreadsheets to strategy: Intelligence Qube automates data preparation – see how add2 saves 30% of team time every week and can focus on creativity and consulting instead.

Read the case study to learn how decentralized data silos are transformed into strategic value.

— A field report by Christian Schwierzowski,
Director for Strategy and Operations, add2 GmbH

Read Case Study
Praxisbericht

Manual Reporting Consolidation vs. Intelligence Qube Comparison

CriterionExcel & Tool Island SetupIntelligence Qube
Data CollectionManual export from each tool, CSVs, email sending — high effort, high error rateAutomated pull via native API connectors — 20+ platforms, without manual intervention. Where no API exists: workaround via email import, FTP, or upload.
HarmonizationManual mapping in Excel, new for each campaign — hard to reproduce, hardly versionableUser-defined rules in the system — created once, permanently applied. Lookup functions replace variable spellings automatically.
Custom KPIsExcel formulas per file, fragile to data structure changes, no central locationCustom dimensions and metrics centrally via formula editor — without programming skills, immediately available in all reports.
ReportsManually consolidated, recreated for each recipient and time — several hours per weekRecurring reports automatically via email or dashboard — per recipient, with dynamic periods and in your own CI.
White-Label / TenantsSeparate Excel or PowerPoint template per client — high manual effortNative multi-tenant architecture — separate tenants, own KPIs, own branding. Data selectively shareable between tenants.
BI ConnectionExporting and importing data again — delayed, inconsistentNative connectors to Data Studio and Power BI plus JSON/CSV data share — dashboards in your BI tool of choice, live updated.
Data SovereigntyData scattered across platform accounts, hard to migrate, vendor lock-inAll platform data permanently resides in your own data tank — ready for ML, audits, modeling, and tool changes.

FAQ

Frequently Asked Questions about Intelligence Qube

Intelligence Qube is a platform for automated data integration, harmonization, and reporting in the paid media environment. The solution collects data from ad servers, DSPs, walled gardens, web analytics, and tracking tools — automatically via native API interfaces or via email import, FTP, and file upload. It is designed for media agencies, advertisers, and in-house teams who want to automate their reporting processes and consolidate their data in a central, BI-ready data tank.
Intelligence Qube has over 20 native connectors — including Google Ads, Meta, LinkedIn, Bing, Amazon DSP, Adform, Adform DSP, Tabmo, Zemanta, Zulu 5, Sprinklr, Audience Project, Google Analytics 4, Google Universal Analytics, as well as Media Desk and Finance Desk from the Digital Control ecosystem. The list of native connectors is growing monthly. Where vendors do not provide an API, Intelligence Qube imports via email attachments, file upload (CSV / Excel), or FTP / SFTP — giving you a practical solution for every data source.
Custom dimensions and metrics are your own fields that you define in Intelligence Qube in addition to the natively imported data. Examples: a merged “Campaign Cluster” across multiple platforms, a custom ROI value based on your KPI logic, or a lookup that maps inconsistent sender names to a unified spelling. Custom fields are created via the formula editor — without programming skills. A created dimension or metric is immediately available in all reports, dashboards, and BI connections.
Intelligence Qube has a native data connector to Google Data Studio. In Data Studio, you add a data source, search for Intelligence Qube in the connectors overview, and authorize the connection. Data is then passed live from Intelligence Qube to Data Studio. For Power BI as well as any other BI systems, the “Data Shares” feature is available — you select dimensions and metrics, assign a name, and access the data via the generated interface in JSON, CSV, or Excel. Tenant separation and permission concepts remain fully intact.
In the ‘Explore Data’ section, you select data sources, dimensions, metrics, and periods, and save the evaluation as a recurring report. You define the dispatch frequency, recipients, and format (e.g., Excel, CSV). Dynamic periods are also possible — such as “start of the year until yesterday” — so that every dispatch automatically reflects the current status. Reports can be sent as white-label evaluations in your own or client CI.
Intelligence Qube is natively integrated into the Digital Control ecosystem. Media Desk provides the complete planning structure — every media plan, every line item, every publisher, every targeting is available as an additional data source in Intelligence Qube, making plan and performance data cross-channel joinable. Finance Desk complements the view with billed costs at the campaign level. This link is the technical foundation for Plan IQ, the AI add-on in Media Desk, which is only available in combination with an Intelligence Qube license.
Intelligence Qube is natively multi-tenant capable. In the ‘Tenants’ section, you manage all tenants within your subscription — separate data sources, custom dimensions and metrics, custom reports, and custom branding per tenant. Via the permission and role concept, you control per tenant and per user which data is visible and which actions are allowed. ‘Shared Data Sources’ make it possible to selectively share individual data sources between tenants — for instance, for corporate consolidations or agency reportings across multiple client areas.
Digital Control is ISO 27001 certified — the international standard for information security. Intelligence Qube is operated in German data centers and is GDPR-compliant. Access credentials to data sources are stored in such a way that they cannot be viewed or reconstructed. Tenant isolation is technically enforced by the role and permission concept. All platform data permanently resides in your own data tank — no cross-tenant access, no vendor lock-in.
The rollout follows a structured three-step scheme: Analysis, Setup, and Rollout. Activating a first tenant, connecting data sources, and starting the import takes about 1–2 hours. A fully configured setup — custom KPIs, white-label reports, BI connection — is typically ready to use within a few days. More complex migrations from existing systems or extensive multi-tenant configurations take a few weeks. The implementation of complex data landscapes is daily business for the Digital Control team.
Intelligence Qube is developed and operated by Digital Control GmbH & Co. KG from Düsseldorf. Digital Control was founded in 2011 and has since specialized in software for professional paid media management. The product portfolio includes Media Desk for end-to-end media planning, Intelligence Qube for data integration and BI reporting, and Finance Desk for digital accounting. Digital Control is ISO 27001 certified — support, implementation, and ongoing development are handled by the team in Düsseldorf.

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    Martin Stark, Senior Project Consultant at Digital Control

    Your contact person:

    Martin Stark
    Senior Project Consultant

    Digital Control GmbH & Co. KG
    Kaistraße 16a
    40221 Düsseldorf

    +49 (0) 211 97532080

    info@digital-control.de
    www.digital-control.de