Manage & sell advertising space professionally
Retail media is on the rise – but there is often a lack of internal structure to market advertising space efficiently. Advertising space is managed in Excel, availability is coordinated by email, offers are created manually. What works at first glance reaches its limits when it comes to scaling, transparency or speed.
If you want to market retail media professionally, you need clear processes and a centralised system. Without structure, queries, additional work and errors occur – in planning, sales and evaluation.
Our Campaign Management Platform bundles all steps in one system. Inventories are centralised and structured and availabilities are maintained live. Bookings, transfers to CRM systems and the evaluation of revenue and capacity utilisation are fully integrated – for seamless, transparent and digital marketing.
All steps in one system. From planning to reporting.
Volle Transparenz: Inventar, Preise, Buchungen
Every space, every slot, every price – centralised in one place: Media Desk displays your inventories in a structured way, shows live availability and documents all bookings seamlessly. This allows you to keep track of booked, reserved and free advertising space at all times – without Excel, without queries.
All teams, agencies & external parties on one platform
Whether internal marketing team or external partners: everyone involved works in one system – with clear roles, harmonised approvals and traceable processes. Offers, bookings and agreements are documented in a structured manner – transparent and binding for everyone.
Live analyses by area, partner & time period
Media Desk delivers reports on capacity utilisation, revenue and space performance with one touch of a button. Whether as a spreadsheet, CRM transfer or feed for your BI system – all data is standardised and can be called up at any time.
More overview. Less coordination. Clear processes.
The basis for scalable marketing
Retail media needs structure – Media Desk offers it: campaigns, inventories and offers can be managed centrally and scaled transparently. This creates a professional workflow for marketing your space – regardless of channels or formats.
Digital offer & booking logic
Provides areas, slots and prices directly in Media Desk – for internal sales or external partners. Offers are generated automatically, bookings are documented live and CRM systems can be connected on request. This turns every space enquiry into a measurable marketing process.
Real-time revenue analysis
Whether utilisation by placement or sales by partner: Media Desk shows at a glance what is selling – and where there is potential. This allows you to make data-based marketing decisions and recognise revenue potential immediately.
Campaign Management Platform
Digital Control’s proprietary Campaign Management Platform breaks down silos at and turns your media plan collection into true end-to-end paid media planning.
Schneller Roll-Out Prozess: In vier Wochen am Start
Die Einführung unserer Produkte ist ein einfacher und gut strukturierter Prozess – auch die Implementierung in komplexe Strukturen und Systemlandschaften ist für unser verantwortliches Team gelernter Alltag. Neben dem technischen Setup stehen wir als Partner für die Unterstützung beim Änderungsmanagement an Ihrer Seite – mit Trainings, Weltklasse-Support und vielen Learnings aus erfolgreichen Implementierungen.
Alle Digital Control Tools sind User-zentriert und in der Regel ohne Training mit entsprechendem Fachwissen sofort nutzbar.
ANALYSE
Anforderungsanalyse
Absprache der Rollen und Aufgaben
Erstellung der Use Cases
Roadmap-Planung
SETUP
Technische Voraussetzungen
Infrastruktur-Setup
Poweruser-Schulung
Testing & Going Live
ROLLOUT
Anforderungsmanagement
Ongoing Support
Feature-Ausbau
Customizing on the fly
Benefits im Überblick
- Strukturierte Vermarktung von Werbeflächen – digital, nachvollziehbar und skalierbar
- Zentrale Verwaltung aller Inventare, Preise, Buchungen und Erlöse
- Angebots- und Buchungsprozesse direkt im System – ohne E-Mails, ohne Excel
- CRM-Anbindung für nahtlose Übergabe an Vertrieb & Kundenmanagement
- Live-Auswertung von Auslastung, Umsatz und Slot-Performance
- Eine Plattform für alle: Vermarktungsteam, Management, Partner
- Einheitliche Datenbasis statt Insellösungen und Abstimmungsloops
- Experten-Support für Setup, Datenstruktur und individuelle Anforderungen
Sprechen Sie uns an!
Sind unsere Tools die richtigen für Sie? Gern senden wir Ihnen weitere Informationen, präsentieren unsere Lösungen und nehmen Sie mit in unsere Produktwelt mit einer Live-Demo. Sprechen Sie uns an.
Anschrift
Digital Control GmbH & Co. KG
Kaistraße 16a
40221 Düsseldorf
