{"id":24,"date":"2022-02-18T11:02:52","date_gmt":"2022-02-18T10:02:52","guid":{"rendered":"https:\/\/www-stage.digital-control.biz\/en\/?page_id=24"},"modified":"2025-10-27T14:02:06","modified_gmt":"2025-10-27T13:02:06","slug":"in-house-solutions","status":"publish","type":"page","link":"https:\/\/digital-control.de\/en\/in-house-solutions\/","title":{"rendered":"In-House Solutions"},"content":{"rendered":"
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Inhousing on a new level.
<\/b>We combine all paid media processes in one system – for centralised control, clean workflows and more efficient campaigns.<\/div><\/div>
Request live demo<\/div><\/div><\/a><\/div><\/div>
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Power your campaigns yourself.<\/h1>\n\n\n\n

In-house advertising and media is the order of the day \u2013 meaning the complete planning and execution process of advertising campaigns. A long time intransparent paid media market and hidden remuneration models accelerate the trend. The search for the best agency and regular pitches now cost so much time and energy that it makes sense to conduct campaigns in-house.<\/p>\n\n\n\n

The integration of media campaigns into the own value chain also brings further advantages such as data sovereignty, consistency in the people involved and sometimes enormous cost savings.<\/p>\n\n\n\n

In-housing may not be child\u2019s play \u2013 but with the right tech stack and partner at your side, it is a real option for advertisers. With the Campaign Management Platform and our in-house consulting, we put you on the horse \u2013 and keep the reins as long as you want.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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How complex is In-housing really?<\/h2>\n\n\n\n

Establishing your own media-marketing ecosystem costs resources, but in the medium to long term, this will more than pay for itself.<\/p>\n\n\n\n

The way to your own setup is not trivial, especially if the tasks have been taken over by agencies so far and first have to be learned internally. A structured process with experienced partners at your side is indispensable, as is the establishment of a technology setup that works smoothly \u2013 this requires a leading system.<\/p>\n\n\n\n

We help you not only with technology \u2013 but also through the entire process. From the business case to recruiting, training, media negotiations and finally the launch of the first campaign, we are at your side.<\/p>\n\n\n\n

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You are not alone \u2013 if you wish.<\/h2>\n\n\n\n
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We help you to bring your entire paid media ecosystem in-house and integrate the entire value chain. To do this, we not only provide our Campaign Management Platform as the leading system, but guide you step by step through the entire process \u2013 until your setup flies. And beyond if you wish.<\/p>\n\n\n\n

Our team with many years of agency and media experience not only knows the processes and technologies first hand, but also the right people \u2013 our network of senior advisors at top management level will advise you and our media marketing experts will train your team until they are ready for the market.<\/p>\n\n\n\n

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After a successful setup, we don\u2019t leave you alone, but plan and execute the first campaigns together \u2013 so that we can hand over the steering wheel to you promptly. And if you are ever short of resources, you can always call on our pool of experts.<\/p>\n\n\n\n

Alternatively, a partially in-house model is also a common, in which particularly complex channels remain with your agency \u2013 but all parties work within your Campaign Management Platform.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The process of in-housing<\/h2>\n\n\n\n
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KICKOFF<\/h3>\n\n\n\n

Project start, role allocation<\/p>\n<\/div>\n\n\n\n

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ANALYSIS: RESOURCES & PROCESSES<\/h3>\n\n\n\n

Which processes already exist? Can we build on them?
How is your team structured?<\/p>\n<\/div>\n\n\n\n

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BUSINESS PLANNING<\/h3>\n\n\n\n

What does the overall model look like? What budgets are needed?<\/p>\n<\/div>\n\n\n\n

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CONCEPT: TECH, HR, ANALYTICS<\/h3>\n\n\n\n

What does your optimal tech stack look like?
How many FTEs do we require? What about Analytics Skills?<\/p>\n<\/div>\n\n\n\n

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ADTECH AND MARTECH<\/h3>\n\n\n\n

Besides our Campaign Management Platform, we
help you to establish your data and tech stack.<\/p>\n<\/div>\n\n\n\n

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RECRUITING<\/h3>\n\n\n\n

With our network, we help you find the right people.<\/p>\n<\/div>\n\n\n\n

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TRAINING<\/h3>\n\n\n\n

Together we make the team fit for the market and technology.<\/p>\n<\/div>\n\n\n\n

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GO – YOUR FIRST CAMPAIGNS<\/h3>\n\n\n\n

We accompany you as long as necessary and as short as possible.<\/p>\n<\/div>\n\n\n\n

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One of the leading systems for your in-house campaigns: Campaign Management Platform<\/h2>\n\n\n\n
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