{"id":18,"date":"2022-02-18T11:00:32","date_gmt":"2022-02-18T10:00:32","guid":{"rendered":"https:\/\/www-stage.digital-control.biz\/en\/?page_id=18"},"modified":"2025-10-27T14:01:20","modified_gmt":"2025-10-27T13:01:20","slug":"advertiser","status":"publish","type":"page","link":"https:\/\/digital-control.de\/en\/advertiser\/","title":{"rendered":"Advertiser"},"content":{"rendered":"
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\"Intelligence<\/picture><\/div><\/div>
The agency delivers. You have the overview. <\/b>Media plans, bookings and performance values visible in one system – comparable, analysable, controllable.<\/div><\/div>
Request live demo<\/div><\/div><\/a><\/div><\/div>
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Your data, your media ecosystem<\/h1>\n\n\n\n

The Advertising Clutter<\/strong> increases, the Media ROI decreases<\/strong>.
The higher the demands on the planning and control of campaigns, but also on transparency<\/strong>. Agency-own planning and optimization systems make it difficult for advertisers to objectively assess the quality of media planning and optimization. In addition, the usually regular agency changes are associated with enormous set-up costs<\/strong> \u2013 learnings are lost, just like purchase prices or reporting data.<\/p>\n\n\n\n

With the Campaign Management Platform,<\/strong> you provide your partners with your proprietary ecosystem<\/strong>. All learnings, data, and KPIs remain with you \u2013 and open up the option of in-house.<\/p>\n\n\n\n

Build your own media ecosystem?<\/p>\n\n\n\n

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We’ll tell you how!<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Your Media Ecosystem: Campaign Management Platform<\/h2>\n\n\n
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Full transparency for advertisers<\/h2>\n\n\n\n
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Full transparency: media, execution, purchasing<\/strong><\/h5>\n\n\n\n

All data, every purchase price and all line items centrally in your system – Media Desk<\/strong> keeps data in the highest granularity, aggregated in clear statistics and dashboards at the push of a button. Your media planning is yours.<\/p>\n<\/div>\n\n\n\n

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All teams, agencies & externals on one platform<\/strong><\/h5>\n\n\n\n

You organize all teams, agencies and marketing activities with clear roles and rights management. Always keep track of what your service providers are doing and which deadlines have to be met. Transparent for everyone involved.<\/p>\n<\/div>\n\n\n\n

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Automatic reports on all channels & walled gardens<\/strong><\/h5>\n\n\n\n

With a simple click, Intelligence Qube<\/strong> generates reports and dashboards across all channels and walled gardens, which you can use directly for presentation – or as feed for your own BI system. Time-consuming queries with your agency become obsolete.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Full control over your media \u2013 end-to-end<\/h2>\n\n\n\n
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BASIS FOR AN INHOUSING<\/h5>\n\n\n\n

We give you back control of your marketing activities and media campaigns – end-to-end. Create new campaigns with just a few clicks and monitor progress on your campaign management dashboards.<\/p>\n<\/div>\n\n\n\n

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PITCHES DIRECTLY IN YOUR ECOSYSTEM<\/h5>\n\n\n\n

Make your tenders efficient: In media pitches, you make your ecosystem available as a platform as early as the RFP phase – and thus have full comparability and direct insight into the agencies’ machine room.<\/p>\n<\/div>\n\n\n\n

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MEDIA AUDIT ON THE FLY<\/h5>\n\n\n\n

Agency collaboration gives you direct access to all historical data – from purchase prices to performance KPIs, enabling you to better assess your partners’ performance over time. We call this “Media Audit on the fly“.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Collaboration at its best<\/h2>\n\n\n\n
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EVERYONE ALWAYS UP-TO-DATE<\/h5>\n\n\n\n

With all stakeholders on one platform, all your marketing teams, agencies, and externals are always up-to-date.<\/p>\n<\/div>\n\n\n\n

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FASTER ONBOARDING<\/h5>\n\n\n\n

At management level, you get an overview of all activities and budgets. In Media Desk, channel managers work in the same media planning system as their agencies, thus avoiding a number of frictional losses.<\/p>\n<\/div>\n\n\n\n

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CHANGING AGENCIES WITHOUT PAIN<\/h5>\n\n\n\n

New colleagues can greatly shorten your onboarding process, and a change of agency is associated with much less pain and set-up time than usual.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Roll-out process: ready-to-go in four weeks<\/h2>\n\n\n\n

The introduction of our products in a simple and well-structured process \u2013 also the implementation in complex structures and system landscapes, is a learned daily routine for our responsible team. In addition to the technical setup, we are at your side as a partner for change management support \u2013 with training, world-class support and many lessons learned from successful implementations.<\/p>\n\n\n\n

All Digital Control tools are user-centred and can usually be used immediately without training and with the appropriate expertise.<\/p>\n<\/div><\/div>\n\n\n\n

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ANALYSIS<\/h3>\n\n\n\n

Requirements analysis
Coordination of roles and tasks
Creation of the use cases
Roadmap planning<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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SETUP<\/h3>\n\n\n\n

Technical requirements
Infrastructure Setup
Power user training
Testing & Going Live<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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ROLLOUT<\/h3>\n\n\n\n

Requirements management
Ongoing Support
Feature expansion
Customizing on the fly<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Campaign Management Platform<\/h2>\n\n\n\n

Digital Control\u2019s proprietary Campaign Management Platform breaks down silos and turns your media plan collection into true end-to-end paid media planning.<\/p>\n<\/div><\/div>\n\n\n\n

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Media planning and activation at its best: Automates the majority of process steps in the value chain from planning, buying to reporting. Supports decisions and negotiations algorithmically, eliminates manual sources of error.<\/p>\n<\/div><\/div>\n\n\n\n

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Collects, aggregates and normalizes data from all advertising media, marketing and tracking systems. Analysis and optimization in a central data hub. Basis for all machine learning and modelling. Saves several man-days for reporting.<\/p>\n<\/div><\/div>\n\n\n\n

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Optimizes accounting and controlling with a focus on operational finance processes. Automates job management, invoicing and document entry. Seamless API integration with tools such as Media Desk, SAP, DATEV, Salesforce and more.<\/p>\n<\/div><\/div>\n\n\n\n

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Benefits at a glance<\/h2>\n\n\n\n
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QUICK ROLLOUT<\/h4>\n
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Ready-to-go in four weeks<\/p>\n <\/div>\n <\/div>\n\n\n\n

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COMMUNICATE MORE EFFECTIVELY<\/h4>\n
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Smooth collaboration, without e-mail, without excel<\/p>\n <\/div>\n <\/div>\n\n\n\n

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PAIN-FREE AGENCY CHANGE<\/h4>\n
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Super fast onboarding: Internal and external<\/p>\n <\/div>\n <\/div>\n\n\n\n

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FULL CONTROL OVER ALL PROCESSES<\/h4>\n
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Integrated audit, pitches directly in your system<\/p>\n <\/div>\n <\/div>\n\n\n\n

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HOLISTIC OVERVIEW<\/h4>\n
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Full transparency down to the most granular level: all prices, KPIs and budgets in your system<\/p>\n <\/div>\n <\/div>\n\n\n\n

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YOUR OWN PAID MEDIA ECOSYSTEM<\/h4>\n
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Your own data. Forever<\/p>\n <\/div>\n <\/div>\n<\/div><\/div>\n\n\n\n

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CONTACT US<\/a><\/div>\n<\/div>\n\n\n\n
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    Let's have a look at your requirements - in a live demo.\n\t\t<\/h2>\n\t\t

    We\u2019ll be happy to show you how our software solutions simplify your workflow \u2013 personal, individual, and without any sales pressure.
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