{"id":174,"date":"2022-08-10T14:44:55","date_gmt":"2022-08-10T12:44:55","guid":{"rendered":"https:\/\/www-stage.digital-control.biz\/en\/?page_id=174"},"modified":"2026-01-12T14:44:44","modified_gmt":"2026-01-12T13:44:44","slug":"intelligence-qube","status":"publish","type":"page","link":"https:\/\/digital-control.de\/en\/intelligence-qube\/","title":{"rendered":"Intelligence Qube"},"content":{"rendered":"
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\"Intelligence<\/picture><\/div><\/div>
All KPIs and tracking data
Collected, aggregated, connected.
Ready for analysis.<\/div><\/div>
request demo<\/div><\/div><\/a><\/div><\/div>
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Integrate all your media and marketing data sources<\/h1>\n\n\n\n

The more complex your campaign landscape, the more data sources, metrics and KPIs need to be brought together and analysed. Many companies already fail at integration – or work with inefficient Excel solutions and self-built systems.<\/p>\n\n\n\n

With Intelligence Qube, you can integrate all data sources – without any manual effort:<\/strong><\/p>\n\n\n\n

\u2714 Connect ad servers and programmatic<\/p>\n\n\n\n

\u2714 Combine web analytics & attribution<\/p>\n\n\n\n

\u2714 Automatically consolidate campaign data<\/p>\n\n\n\n

\u2714 Centrally analyse and compare data<\/p>\n\n\n\n

\u2714 Link and analyse media plan structure with data<\/p>\n\n\n\n

and much more.<\/strong><\/p>\n\n\n\n

If no APIs are provided by the provider, Intelligence Qube works with smart workarounds – everything you need to integrate your data seamlessly.<\/p>\n\n\n\n

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Data Integration and Intelligence<\/h2>\n\n\n\n
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Automatic data collector<\/strong><\/h5>\n\n\n\n

Intelligence Qube collects, aggregates and normalises data from all advertising media, marketing and tracking systems.<\/p>\n<\/div>\n\n\n\n

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Everything in one place<\/strong><\/h5>\n\n\n\n

All data from paid media, walled gardens and tracking systems in one place, fully integrated in Media Desk – analysis and optimisation without manual integration processes.<\/p>\n<\/div>\n\n\n\n

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Ready for BI<\/strong><\/h5>\n\n\n\n

Export your data to any other (BI) system. Ready for machine learning, modelling and auditing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Input from anywhere \u2013 harmonize \u2013 output to anything.<\/h2>\n\n\n\n

Intelligence Qube has APIs to common digital marketing platforms and services so that data can be retrieved automatically. The imported data is harmonised and, if necessary, corrected and linked so that a uniform basis is created across all data sources used. If Media Desk is used as planning tool, a master structure is also automatically defined. Optionally, the data can be transferred to the client\u2019s own BI systems or analysed in the Intelligence Qube dashboard.<\/p>\n\n\n\n

Intelligence Qube has an integrated data connector to Google Looker Studio<\/a>. Find out more here!<\/p>\n\n\n\n

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Unique Features<\/h2>\n\n\n\n
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Integrations with all marketing and advertising platforms<\/strong><\/h5>\n\n\n\n

IQ collects marketing, tracking and advertising data from all major market participants.<\/p>\n<\/div>\n\n\n\n

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Automatic aggregation<\/strong>


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IQ harmonises and aggregates your data based on defined rules. You can change these freely.<\/p>\n<\/div>\n\n\n\n

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Automatic white label reports<\/strong>

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Automate regular reports and design them in your company CI.<\/p>\n<\/div>\n\n\n\n

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Visualise your data in any system<\/strong>

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With IQ you can visualise your data wherever you want. Use IQ\u2019s dashboards and reports or your preferred BI system.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Custom metrics without coding<\/strong><\/h5>\n\n\n\n

Define your own KPIs that can be used for both analyses and reports \u2013 without programming knowledge.<\/p>\n<\/div>\n\n\n\n

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Rights and roles concept<\/strong>

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Define access rights in clear hierarchy levels and also give your customers access to all relevant data.<\/p>\n<\/div>\n\n\n\n

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World-class customer support<\/strong><\/h5>\n\n\n\n

Highly competent support from our team in D\u00fcsseldorf \u2013 direct and without detours.<\/p>\n<\/div>\n\n\n\n

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Currency conversion<\/strong>

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IQ automatically converts all your expense and analysis data into your currency so that they can be easily compared and totalled.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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IQ Bericht<\/div>
All marketing data under control \u2013 without manual work.<\/div><\/div>

From spreadsheets to strategy: Intelligence Qube automates data preparation \u2013 see how add2 saves 30% of team time every week and can focus on creativity and consulting instead.
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\nRead the case study to learn how decentralized data silos are transformed into strategic value.
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\n\u2014 A field report by Christian Schwierzowski,
\nDirector for Strategy and Operations, add2 GmbH<\/p>\n<\/div><\/div><\/div>

Read Case Study<\/div><\/div><\/a><\/div><\/div><\/div><\/div>
\"Praxisbericht\"<\/picture><\/div><\/div>
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Benefits at a glance<\/h2>\n\n\n\n
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