{"id":1133,"date":"2025-06-12T10:48:14","date_gmt":"2025-06-12T08:48:14","guid":{"rendered":"https:\/\/digital-control.de\/en\/?page_id=1133"},"modified":"2025-10-27T14:02:33","modified_gmt":"2025-10-27T13:02:33","slug":"retail-media","status":"publish","type":"page","link":"https:\/\/digital-control.de\/en\/retail-media\/","title":{"rendered":"Retail-Media"},"content":{"rendered":"
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Retail media needs structure. We provide it.
<\/b>From availability to booking – everything is centralised, transparent and scalable.<\/div><\/div>
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Manage & sell advertising space professionally<\/h2>\n\n\n\n

Retail media is on the rise – but there is often a lack of internal structure to market advertising space efficiently. Advertising space is managed in Excel, availability is coordinated by email, offers are created manually. What works at first glance reaches its limits when it comes to scaling, transparency or speed.<\/p>\n\n\n\n

If you want to market retail media professionally, you need clear processes and a centralised system. Without structure, queries, additional work and errors occur – in planning, sales and evaluation.<\/p>\n\n\n\n

Our Campaign Management Platform bundles all steps in one system. Inventories are centralised and structured and availabilities are maintained live. Bookings, transfers to CRM systems and the evaluation of revenue and capacity utilisation are fully integrated – for seamless, transparent and digital marketing.<\/p>\n\n\n\n

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All steps in one system. From planning to reporting.<\/h2>\n\n\n\n

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Full transparency: inventory, prices, bookings<\/h5>\n\n\n\n

Every space, every slot, every price – centralised in one place: Media Desk displays your inventories in a structured way, shows live availability and documents all bookings seamlessly. This allows you to keep track of booked, reserved and free advertising space at all times – without Excel, without queries.<\/p>\n\n\n\n

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All teams, agencies & external parties on one platform<\/strong><\/h5>\n\n\n\n

Whether internal marketing team or external partners: everyone involved works in one system – with clear roles, harmonised approvals and traceable processes. Offers, bookings and agreements are documented in a structured manner – transparent and binding for everyone.<\/p>\n\n\n\n

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Live analyses by area, partner & time period<\/h5>\n\n\n\n

Media Desk delivers reports on capacity utilisation, revenue and space performance with one touch of a button. Whether as a spreadsheet, CRM transfer or feed for your BI system – all data is standardised and can be called up at any time.<\/p>\n\n\n\n

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More overview. Less coordination. Clear processes.<\/h2>\n\n\n\n
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The basis for scalable marketing<\/h5>\n\n\n\n

Retail media needs structure – Media Desk offers it: campaigns, inventories and offers can be managed centrally and scaled transparently. This creates a professional workflow for marketing your space – regardless of channels or formats.<\/p>\n<\/div>\n\n\n\n

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Digital offer & booking logic<\/h5>\n\n\n\n

Provides areas, slots and prices directly in Media Desk – for internal sales or external partners. Offers are generated automatically, bookings are documented live and CRM systems can be connected on request. This turns every space enquiry into a measurable marketing process.<\/p>\n<\/div>\n\n\n\n

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Real-time revenue analysis<\/h5>\n\n\n\n

Whether utilisation by placement or sales by partner: Media Desk shows at a glance what is selling – and where there is potential. This allows you to make data-based marketing decisions and recognise revenue potential immediately.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Campaign Management Platform<\/h2>\n\n\n\n

Digital Control’s proprietary Campaign Management Platform breaks down silos at and turns your media plan collection into true end-to-end paid media planning.<\/p>\n\n\n\n

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Media planning and activation at its best: Automates the majority of process steps in the value chain from planning, buying to reporting. Supports decisions and negotiations algorithmically, eliminates manual sources of error.<\/p>\n<\/div><\/div>\n\n\n\n

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Collects, aggregates and normalizes data from all advertising media, marketing and tracking systems. Analysis and optimization in a central data hub. Basis for all machine learning and modelling. Saves several man-days for reporting.<\/p>\n<\/div><\/div>\n\n\n\n

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Optimizes accounting and controlling with a focus on operational finance processes. Automates job management, invoicing and document entry. Seamless API integration with tools such as Media Desk, SAP, DATEV, Salesforce and more.<\/p>\n<\/div><\/div>\n\n\n\n

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Fast roll-out process: up and running in four weeks<\/h2>\n\n\n\n

The implementation of our products is a simple and well-structured process – even the implementation in complex structures and system landscapes is a familiar routine for our responsible team. In addition to the technical setup, we are your partner for change management support – with training, world-class support and many lessons learnt from successful implementations.<\/p>\n\n\n\n

All digital control tools are user-centred and can generally be used immediately without training and with the appropriate specialist knowledge.<\/p>\n<\/div><\/div>\n\n\n\n

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ANALYSIS<\/h3>\n\n\n\n

Requirements analysis
Coordination of roles and tasks
Creation of the use cases
Roadmap planning<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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SETUP<\/h3>\n\n\n\n

Technical requirements
Infrastructure Setup
Power user training
Testing & Going Live<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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ROLLOUT<\/h3>\n\n\n\n

Requirements management
Ongoing Support
Feature expansion
Customizing on the fly<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Overview of benefits<\/h2>\n\n\n\n
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